【作者】 黄晶；

【导师】 胡怡；

【作者基本信息】 华中科技大学 ， 广播电视传播学， 2012， 硕士

【摘要】 电力行业是中国八大垄断行业之一，建国以来我国电力行业大致经历了三个发展阶段。电力行业深化体制改革以2002年为起点，行业传统的垂直一体化垄断运营模式基本消失。电力行业实现政企分开、厂网分开以后，逐步实现由“电老虎”向“电保姆”的转变，电力行业的媒介形象得到不同程度的改善。但电力行业依然面临许多挑战，电力行业的社会形象仍存在诸多问题，主要有公众对电力行业相关业务的认知度较低；电源建设的方向与公众的要求和期望存在比较突出的矛盾；以及电价问题是电力行业招致非议的重要因素等。这些问题成为电力行业急需解决的重要问题。本文从研究武汉供电公司的媒介形象建构入手，全文主要分五个部分。第一部分是对媒介形象的理论背景研究，运用文献分析法对媒介形象的理论背景进行综述。第二部分是对电力行业的发展现状及其媒介形象演变进行分析。第三部分是进行武汉供电公司媒介形象的报道框架分析，解析主流媒体对武汉供电公司的媒介形象的建构特点。第四部分对武汉供电公司报道框架的影响因子及媒介作为进行分析研究。第五部分结合国家垄断行业的大背景，提出武汉供电公司建构良好媒介形象的策略。更多还原

【Abstract】 The electric power profession is one of eight greatest monopolies professions inChina, found a nation our electric power profession mostly experienced threedevelopment stages. The electric power profession deepens system reform with in2002for point of departure, the profession is traditional of perpendicular integral whole’sturning monopoly to carry camp mode is basic to disappear. The electric powerprofession carries out government Qi to separate, after separating, factory net’s thechange that gradually carries out from electricity tiger" toward give or get an electricshock babysitter", the medium image of electric power profession gets the improvementof different degree. But the electric power profession still keeps facing many challenges,the social image of electric power profession still exists many problems and mainly havecognition of public to electric power profession related business lower; Request andexpectation of the direction and public of the power construction exist more outstandingantinomy; And the electricity price problem is important factor etc. that the electricpower profession invites hostile opinion. These problems become the important problemthat the electric power profession needs solution urgently.This paper commences from the medium image construction or purchase of researchWuhan Power Supply Company, the full text mainly divides four parts. First part is to thetheory background of the medium image research; make use of cultural heritage analysis’method to carry on an overview to the theory background research of medium image.The second part is the development present condition to the electric power professionand it the medium image turn into to carry on analysis. Third part is carry on powersupply company in Wuhan medium image of report frame analysis, analyze an essentialmedium’s construction or purchase characteristics for the medium image of Wuhanpower supply company. Four-part cent reports influence factor and medium conduct andactions of frame on Power Supply Company in Wuhan to carry on an analysis research.更多还原