【作者】 张燕；

【导师】 吴廷俊；

【作者基本信息】 华中科技大学 ， 新闻学， 2012， 硕士

【摘要】 随着中国经济的不断增长，经济环境的不断改善，越来越多的人投身到创业致富的活动中，青年人是创业的主要群体。从中央到地方政府纷纷出台各项鼓励创业的政策，全国多家媒体多开辟创业专栏或专版，解读创业政策、报道创业故事。本文选取《中国青年报》的“创业周刊”中有关青年人创业的报道进行研究，总结在青年创业报道中，媒体采用了怎样的报道框架。本文借鉴了钟蔚文、臧国仁等台湾学者关于框架的三层结构理论和两种选择机制，从高层、中层和微观三个层面分别建立指标，通过内容分析法和文本分析法分别从数据统计和单个文本的解读中，探寻媒体报道的框架。本文认为，《中国青年报》的“创业周刊”中的青年创业报道表现出明显的以人物故事为主的情节框架，其中创业英雄式的报道框架和平民式的报道框架差异明显，并且发生历时的变动。而以解释评估为主的议题框架在文本中所占比重较少，是青年创业报道的辅助框架。本文提出，媒体的报道框架受到新闻采写编的操作常规、创业的时代背景、《中国青年报》的报纸定位和报道风格、创业政策、新闻从业人员的把关等多种因素的影响。更多还原

【Abstract】 With China’s economic growth, the constant improvement of the economic environment,more and more people take part in the activities of establishing a business, young men arethe main business groups. From the central government to the local government,they haveissued many policies of encouraging entrepreneurship, many mass media open up moreentrepreneurial column or single-minded board to analysis the policies or report the storiesof people who establishing a business. This paper select the reports of young people whoare establishing a business for report object, the Business Weekly of the China YouthDaily is the main text source.The author want to summarize the mass media how toframing of reports about youth establishing a business.This paper uses the research results of Taiwan scholars,such as Weiwen Zhong andGuoren Zang and so on, they advanced three-decker theory and two selectionmechanism.This article establish the index from three level:high,middle and microlevel.Statistic data and analysis one text by using Content Analysis Method and TextAnalysis Method,finding the frame of news reports.The author thinks that,the reportsabout young people establishing a business in Business Weekly of the China Youth Dailyshow an obvious character,that the news reports based on episodic frame which people’sstories are in the highest flight.The report frame based on entrepreneurial heroes is faraway from which based on entrepreneurial civilians,and the frame is always changing.Butthe thematic frame accounted for less which based on explanation and evaluation,and it’sauxiliary.This paper proposes that,the frame is affected by many factors,such as themedia’s normal operation,the times background of establishing a business,the newspaperpositioning and reporting style of the China Youth Daily,the policies and the control ofjournalists.更多还原