【作者】 张科峰；

【导师】 李永泉；

【作者基本信息】 华中科技大学 ， 工商管理， 2012， 硕士

【摘要】 在质量日益成为大众关注焦点的今天，如何提高产品质量已成为企业的核心问题。而在供应链时代，要提高产品质量必须先提高原材料质量，而提高原材料质量如何对供应商进行激励则是企业面临的现实问题。本文以通讯行业的汉新公司为研究对象，分析了质量管理对于汉新公司的重要性，指出原材料质量是汉新公司目前质量管理中的首要问题。为了提高原材料质量，制定和实施了相关的供应商激励策略。在供应商激励策略实施完成以后，采用问卷调查的方式向汉新公司供应商进行供应商激励感受的调查，同时向汉新公司内部原材料质量相关人员进行原材料质量改进的感受调查。对于调查完成后收集的数据，本文采用了定量分析和定性分析相结合的统计学分析方式，使用SPSS工具对不同供应商激励策略与提高原材料质量因素进行了效度、信度分析和相关分析，确定了供应商激励策略对于提高原材料质量的影响程度，给出了汉新公司进一步实施供应商激励策略的建议，以此来改进汉新公司供应商的激励策略，从而更有效地提高产品质量。本文的研究还可以为供应链环境下的中小型制造企业有效进行质量管理和供应商关系管理提供一定的参考。更多还原

【Abstract】 Today, quality of productshas become the focus that the society is paying close attention to.But in supply chain, if an enterprise wants to improve quality of products, itmust improvequality of raw materials at first, it’s very important to motivatetheir suppliers to improvethe quality, especially for manufacturing enterprises.The empiricalstudy is on supplier incentive strategy to improve raw material quality inHanew, Inc., which is designing and manufacturing devices and sub-systems for opticalcommunication industry. The quality of raw materials has become a major concern andconsideration in the quality management of Hanew, therefore, a plan for supplier incentivestrategyhas beendrafted and implemented to improve the quality of raw materials insuppliers’ side.After the plan implemented, a questionnaire method was adopted in the study to get thesatisfactionof the plan from the suppliers and internal quality employees.Then SPSS wasused to analyze the data from the satisfaction, including reliability analysis, validityanalysis andcorrelation analysis. The study validatessupplier incentive strategy couldinfluencequality of raw materials, and provides some suggestions of supplier incentivestrategy for Hanew to improve the next stage plan for supplier incentive strategy.The study also could be as references to improve quality management in supplier chain formiddle and small manufacturing enterprises.更多还原