【作者】 张华；

【导师】 骆积强；

【作者基本信息】 福建师范大学 ， 体育教育训练学， 2012， 硕士

【摘要】 本文采用文献资料法、逻辑法、实地考察法、问卷调查法、数理统计法等研究方法对长沙市和福州市的29家经营性网球场馆、经营者、教练员以及消费者进行了调研。通过对调研的结果进行对比分析,揭示了两市经营性网球场馆的经营现状与存在的问题并有针对性地提出对策。研究结果显示：(1)在长沙市与福州市经营性网球场馆的基本状况调查中发现长沙市的经营性网球场馆数量多于福州。两市网球场馆的经营性质基本以私有制为主、场馆主要分布在闹市区、经营方式基本都以会员制为主等。(2)长沙与福州两市经营性网球场馆的男性教练员居多。长沙市主要以专职教练为主,而福州市专职教练员比例均等。长沙市教练员学历主要以研究生和本科生为主,教练员从业年限主要集中在3-4年；福州市教练员的学历以本科生为主,教练员从业年限一般在1年左右。虽然在学历和经验上不如长沙市,但福州市教练员对薪酬的满意度却高于长沙市,这也许是造成长沙市教练员流动频繁的重要因素。(3)两市经营性网球场馆教练员教学技能与服务水平还不尽人意,定期培训和再学习的机会有限需进一步加强。(4)两市经营性网球场馆消费者中男性多于女性。消费方式也主要以会员制为主,消费的计划性和稳定性与消费者的收入和学历成正比。提供对策如下：(1)政府需要继续加大对两市网球产业的扶持力度,规范、净化网球市场；(2)加强两市网球场馆经营人员的管理水平,加大网球场馆的宣传力度；(3)场馆经营者要随时关注市场,让消费价格合理化；(4)两市要继续加强两市场馆教练员的业务培训；(5)提高两市网球教练员的薪酬,稳定场馆教练员队伍；(6)场馆经营者要注重对两市经营性网球场馆消费者消费意识的培养。本文旨在通过对长沙市和福州市经营性网球场馆的经营现状进行对比研究,从而更好的推进长沙市和福州市网球运动的继续开展,同时为更进一步完善两市经营性网球场馆的发展提供借鉴。更多还原

【Abstract】 The operating status and countermeasures of29operating tennis venues in Changsha and Fuzhou are studied by searching document, logical method, fieldwork method, questionnaire method, mathematical statistics methods in this paper. We also investigated58operators,88coaches and500consumers in these two cities. By comparing, analysis and demonstrating the results of the research, it reveals the existing problems and countermeasures of the operating status of the tennis stadium in these two cities.The results showed:First of all, the number of business tennis venues in Changsha is more than in Fuzhou at this basic investigation. Both of them are private ownership, mainly located in the downtown area, and the operation is based in membership system, which operators are optimistic about the prospects. Secondly, the majority coaches are male whose age mainly concentrated in the young stage. The teaching skills and service as well as regular train and learning should be enhanced. We also found that the payment is lower and the movement between tennis venues is more frequent. Thirdly, the proportion of tennis consumers are male, much more than female; the consumption mainly based on membership; the higher degree of the consumer, the consumption time is also more fixed.We provide some countermeasures as follows:(1) the government needs to increase the strength to two tennis narrate and purify tennis market;(2) the government should strengthen tennis operators’management level, increase the tennis stadium propagandist strength;(3) the operators should always pay close attention to the market, make the price rationalization;(4) the two cities should continue to strengthen the coaches training;(5) increase the tennis coaches’payment, which make coaches more stable;(6) the operators should focus on consumer awareness training.In this document we aim at promoting the tennis movement in these two cities, and at the same time, to further improve the tennis development in the two searched cities.更多还原