【作者】 邓志刚；

【导师】 向志强；

【作者基本信息】 湖南大学 ， 传播学， 2011， 硕士

【摘要】 中国电影“艺以载道”的传统在经历了从服务政治到文化价值的回归之后，在经济与文化一体化浪潮中，受商业文化、通俗文化、娱乐文化的影响，消磨了深度表述传统文化精神的耐性，减弱了跨文化传播的动力，导致中国文化在世界电影文化体系里一度沦为迎合西方电影审评和文化审美标准的“东方”印象。因此，增强文化自觉是中国电影立足世界影坛，提升跨文化传播影响力的必修功课。本文在分析当今世界电影跨文化传播发展趋势和解读文化自觉理论的基础上，比较世界发达国家电影跨文化传播的文化自觉的不同特质，对中国电影跨文化传播文化自觉的历程做了回顾和反思，为中国电影跨文化传播增强文化自觉提供可行的方法途径。经济合作与文化冲突并存是当今世界电影跨文化传播发展趋势。经济合作表现为电影价值取向日益工具化与市场化，文化冲突表现为各国电影在多元文化交汇中的竞争与对抗。中国电影跨文化传播的文化自觉包含了中国电影对中国文化传统性与现代性的反思、对中国文化民族性与世界性的认识、对中国文化理论性与实践性的联系。增强文化自觉有助于中国电影在国际传播中消除文化隔膜，实现世界电影“共存互补”、“和而不同”的文化格局。文化自觉不仅仅是中国电影国际化发展的主观需求，也是世界电影文化发展的要求。中国电影跨文化传播增强文化自觉的过程就是加强文化创造与文化适应的过程。中国电影应该立足丰富的传统文化资源，发挥中国传统文化的强语境文化优势，兼容中国文化的民族性和世界性元素，多方面融和中国文化的多样性与同一性元素；应当提升电影对文化的编码解码能力，讲述中国故事、诠释中国文化；更应该努力寻求电影文化的国际化与本土化的契合，善于设置西方观众进入中国文化的电影情境，努力拓展电影跨文化交流的价值维度，借鉴其他国家电影业成功的文化产销模式来扩大中国电影跨文化传播的影响和效果。更多还原

【Abstract】 After the resurgence from serving politics to cultural value, the tradition of “artto carry a way” in Chinese film has stuck into commercial, common, andentertainment cultures. Chinese film is lack of endurance for profound expression aswell as motivation for intercultural communication, so that in the world film culturalsystem, Chinese culture has been descending to a dancer who danced just for others.For independence of Chinese film in the world film industry and maximal efficiencyof intercultural communication, it’s very necessary to strengthen the culturalawareness. Based on the transmission trend of the current world film industry andthe theory of culture awareness, this paper analyses the differences of the cultureawareness of cross-national film cultural transmission of those industrializedcountries on the one hand. On the other hand, it retrospects and reflects thedevelopment of the cultural awareness of the cross-national transmission of theChinese film, which offers a feasible way for Chinese film to increase culturalawareness in intercultural communication.The coexistence of the economic cooperation and cultural conflict has been thecurrent trend of cross-cultural exchange of world films. The former is exemplified tobe growingly instrumental and marketing in the value orientation of the world films,while the latter shows its concord and confrontation during the merging ofmulti-culture among different nations. The cultural awareness involves the followingfacts: tradition and modernism of the reflective culture; nationalism andinternationalism of the knowledge culture, and theories and practice of theconnective culture. The increment of the cultural awareness can serve to eliminatethe cultural conflict during the spread of China’s films, thus helping to realize goalsof complementary in coexistence and reserving differences on common ground. It isof great significance to the need of the cultural development of both Chinese filmsand international movies. In fact, the increasing awareness in the cross-culturalexchange of Chinese films is equal of forging ahead the adaptation and creation ofculture. Chinese film should be fully based on traditional Chinese culture. Givingfull play to traditional Chinese culture and its strong language environment, Chinesefilm should integrate our national traits with the world, thus, making Chinese filmfeaturing both diversification and uniformity. Chinese film amounts to interpretingChinese culture, namely, transmitting Chinese culture through stories by motion pictures. There are many effective fashions to transmit Chinese culture via filmssuch as seeking the combination of internationalization and localization, integratingwestern audiences with Chinese culture in the films, expanding cultural exchanges offilm in depth and width, and drawing the merits of production and marketing modelof American film industry etc.更多还原