【作者】 陈武；

【导师】 周永务；

【作者基本信息】 华南理工大学 ， 工业工程与管理工程， 2012， 硕士

【摘要】 随着经济全球化的不断深化，信息技术的不断发展，给企业的快速发展获得了更多的机会。但同时也使企业所面临的市场竞争更加激烈，企业所面临的外部环境的复杂性和不确定性更加显著。市场竞争也由不同企业之间的竞争转变为供应链与供应链之间的竞争。如何实现供应链的协调，提高供应链的整体效益以及竞争力，以满足消费者的需求，使得供应链以及供应链上的企业在激烈的市场竞争中取得胜利，实现“双赢”的局面，成为当今学术界以及企业界所关心的热点。科技的进步及消费者个性化需求的发展使得越来越多的产品具有易逝品的特点，如何进行易逝品供应链的管理成为研究者关注的热点。决策者的风险偏好对供应链会产生重大的影响，传统的基于决策者风险中性的假设往往与企业管理者的实际决策产生偏差，因此考虑具有风险型决策者参与的供应链协调问题，具有非常重要的实际意义。本文使用前景理论来刻画决策者的风险偏好特性，在供应商为主导者的两级供应链系统中，当零售商面临的随机需求与其价格有关时，在不同的风险组合下研究具有损失规避者参与的供应链协调问题，本文的主要研究内容包括：首先在批发价格契约下，分析了不同风险组合下决策者的损失规避特征对其决策行为的影响。我们发现零售商不仅通过订单还可以通过其销售价格向上游的供应商传递其风险态度，供应商也可以通过其提供的契约向零售商传递其风险态度。批发价格契约不能协调具有损失规避者参与的供应链。接下来，考虑通过价格补贴契约和收益共享契约来分别实现具有损失规避者参与的供应链的协调。另外，通过数值算例我们发现，零售商损失规避程度的不同会影响供应商的契约选择。更多还原

【Abstract】 With the deepening of economic globalization, and the development of informationtechnology, the enterprise can get more opportunities to develop the business. But at the sametime, the enterprise also faces more intense market competition, the enterprise will face of theexternal environment of the complexity and uncertainty even more significant. Differentmarket competition transferred from the different enterprises into the different supply chains.How to achieve supply chain coordination, improve the overall efficiency of the supply chainand competitive power, and how to meet the needs of the consumers, making the supplychain and the supply chain enterprise in the fierce competition in the market to victory,achieve a "win-win" situation. All of above have become the most academics and businessconcern hot spot.With the progress of science and technology, and the development of the individualneeds of consumers make more and more products have perishable product’s characteristic,how to carry on the perishable product’s supply chain management become the focus of theresearchers. The decision maker’s risk preference for supply chain may have a significantimpact, the traditional risk neutral hypothesis based on the decision makers and enterprisemanagers often have the actual decision produces deviation, so it is very important toconsider the risk of type decision makers in supply chain coordination problem.This paper used prospect theory to depict the decision maker’s risk preferencecharacteristics, under the a leading provider of the two levels of supply chain system, whenretailers face the random demand and its relevant price, in different combinations ofloss-averse in the research of evading the supply chain coordination problem, the mainresearch contents include:First of all, in the wholesale price contract, this paper analyzes the differentcombinations of the loss-averse decision makers to circumvent the characteristics ofdecision-making behavior influence. We found that the retailers can deliver its risk attitude tothe suppliers not only by the order, but also by its sale price to upstream, suppliers can also provide to the contract through its retailers to transmit its risk attitude. Wholesale pricecontract can’t coordinate the supply chain of loss-averse.Next, by considering the price subsidies contract and revenue sharing contract tocoordination the supply chain of loss-averse respectively. In addition, through the numericalexample we found that the different loss aversion of the retailers can affect the choicesupplier contracts.更多还原