内蒙古保险营销员管理体制改革研究

【作者】 刘莹；

【导师】 廉桂萍；

【作者基本信息】 内蒙古大学 ， 工商管理， 2011， 硕士

【摘要】 近年来,随着内蒙古保险业不断发展,通过保险营销员实现的保费收入达到总保费收入的半数左右,保险营销员成为保险市场上举足轻重的重要组成部分。从发展实际情况看,准入门槛偏低、法律地位不明确、激励机制不健全、社会认可度低、培训体制不健全、监督力度有待提高等一系列问题,导致保险营销员缺乏归属感和荣誉感,整体素质偏低,社会形象较差,严重困扰和阻碍了保险营销员队伍的可持续发展。解决上述问题,需从改革保险营销员管理体制入手。本文从保险基础理论入手,对内蒙古保险营销员管理体制现状进行了全面总结与深入分析,找出存在问题与产生根源,并结合发达国家保险代理人管理体制的经验与启示,提出内蒙古保险营销员管理体制改革的具体思路。更多还原

【Abstract】 Recent years, as the insurance industry developing in Inner Mongolia, especially the income from insurance premium which agents created was about half of the total income figure of the insurance company. Therefore the agents gradually became a significant element which consist the insurance market system. But in developing consideration of the actual conditions, there are several blocks in the way of sustainable development of the insurance agent system. Such as the low standard of employments, the unclearly status in laws, the unfit incentive mechanism, the low acceptation ratio in society, the unfit training structure, and the quality of supervise need to be improved etc. leads agents lose their sense of belonging and honor, or have deficiencies in responsibility and rough social image as well.To solve all the problems that mentioned above, we need to set hand in reform the agent’s management system. In this text, it begins from the basic theory of insurance system, analyses and summarize the current situation in insurance agent’s management system of Inner Mongolia, figures out what the problems are and where they come from, combines the experiences and inspirations of developed countries then puts forward the solutions to reform the insurance agent’s management system as the goal.更多还原