文化产业背景下的国产情景剧研究

【作者】 王翠；

【导师】 姜静楠；

【作者基本信息】 山东师范大学 ， 电影学， 2012， 硕士

【摘要】 情景剧作为一种特有的电视类型，在中国兴起于90年代，经历过艰难的探索阶段，不断地成熟。英氏情景喜剧和尚式情景喜剧的品牌化更是标志着情景剧进入到了比较成熟的阶段。尤其在当今，国家大力倡导发展文化产业的时代背景下，国产情景剧遍地开花，进入了比较繁荣的阶段。新世纪以来，处在社会转型的关键时期，情景剧也有了越来越多的题材和创作手法，其制作和播出更是呈现出了一系列新的变化，受众群体更是较为广泛。本文研究的是文化产业背景下的国产情景剧，而不是国产情景剧的产业化，所以本文只能结合时代背景和产业化倾向对情景剧呈现出的特点进行分析，认为情景剧不仅是一门独特的剧种，与时代因素格外密切，而且作为文化产业发展过程中具有里程碑意义的标志之一，使得影视产业作为文化产业的组成部分步入新的发展阶段，即民营资本独立制作、营销的阶段。当然，国产情景剧的兴起，以及此后的发展和繁荣，离不开文化产业在中国的进一步发展，离不开文化产业搭建的广阔和坚实的整体平台。2011年，党的十七届六中全会提出的“十二五”规划中，明确提出将文化产业上升为国家支柱产业，显示出国家对文化产业的高度重视。情景剧作为文化产业（或影视产业）的一个组成部分，其本身的特点决定了它与时代因素息息相关，在国家高度重视文化产业这个大环境中理应有好的发展走向。本文试图对众多情景剧研究的基础之上，结合中国的具体国情分析情景剧的发展历程，探究文化消费和情景剧的千丝万缕的联系，探究在文化产业新背景下的情景剧在创作制作播出和收视方面的新特点，探究国产情景剧的发展趋势。本文除去绪论和结语之外，分为上篇和下篇两部分。绪论部分，概述选题的理由，并对国内情景剧的理论研究现状做一个大致的分析，梳理已有的研究成果，概述本文对情景剧的理论研究具有重要性和必要性。上篇，情景剧在中国的发展历程。情景剧舶来中国后，发芽生根，经过艰难的成长，不断地走向成熟。在这期间，情景剧的发展跟中国社会的发展状况紧密相连，尤其是跟文化消费密切相关。这里将从时代因素、生活方式、多元审美、产业政策分别展开讨论。根据在中国的发展历程，归纳出情景剧发展的从萌芽到艰难地探索再到大繁荣的三个历史阶段。下篇，文化产业背景下情景剧的制作和播出。社会转型后，较之于传统的播出和制作，情景剧在文化产业背景下有了新的特点。情景剧的剧本市场更为规范，有了不少精良的作品和优秀的情景剧编剧出现。制作拍摄方面，粗中有细，在固定场所、固定机位和固定演员的拍摄特点下进行批量化产出。播出收视方面，打造多样化的播出平台，更加注重大众的消费需求。在中国的社会转型期，社会各方面都处在改革的深水期和攻坚期，“十二五”规划明确提出将文化产业逐渐上升为国家支柱产业，情景剧在这种大背景下更是有着强劲的发展势头。结束语部分，贴近生活贴近大众，才是情景剧的生命线，是情景剧焕发生机和活力的根本所在。针对时代的文化背景，概述本文对情景剧的研究，综合探究制约情景剧的原因，展望情景剧的未来。更多还原

【Abstract】 As a special TV type, melodrama rised in 1990s in china, and become more andmore mature after a hard grope stage.The branding of situation comedy directed byYingda and Shangjing is a symbol of that the melodrama has entered a mature stage.Nowdays, as we are in the critical period of social transformation, melodrama has moreand more themes and creation approaches, a serious of new changes appeared on itsmaking and broadcasting, and widely accepted by a large group of people.This article is a research for the national melodrama under the background ofculture industry, not to study the industrialization of national melodrama, so that’s whythis article focus on the analysis of features presented by the combination of backgroundand industrialization trend. As a branch of culture industry, national melodrama is notcompletely depend on culture industry, neither as the direct or only motivation, butundeniable, that the rise, development and prosperity can not leave with the big platformbuilt by culture industry.It is mentioned clearly that culture industry will be the pillar industry of country in the“Dec. Fifth”Plan, it shows that country has paid attention to culture industry. As part ofculture industry, the features of melodrama decides that it has a tight relationship withtimes, it has a good development trend with the high value of country. The article iswilling to combine the specific situation of our country to analyze the development ofmelodrama based on the research of lots of melodrama and grope the complexconnection between culture consumption and melodrama,to grope the new features ofcreation,broadcasting and prime time of melodrama under the background of culturalindustry, search the defects of melodrama and grope its development tendency.Except for the introduction and epilog,the article was devided into Firt part andSecond part.The introduction is mainly to make a rough analysis of domestic melodrama andcurrent theory research,to combine the research results and point out the defects, summarize the importance and necessity of the theory research of melodrama.First part, says the development history of melodrama in china. The melodramalanded on china, sprouted and took root, after a hard growth, went to mature step by step.During this period, the development of melodrama was closely linked to our society,especially to culture consumption. Here to discuss the times factor, life style, diversifiedaesthetic needs, industrialization policy, domestic and abroad TV system andbroadcasting methods. According to the course of development in China, I get aconclusion that the melodrama development from bud to explore difficult and then thecontext of industrialization and prosperity of the three historical stages.Second part, says the making and broadcasting of melodrama under thebackground of cultural industry. After the social transformation, compared with thetraditional broadcasting and making, melodrama has new features of making andbroadcasting. The melodrama of the script market is more standardized, with theemergence of a lot of excellent work and excellent sitcom scriptwriter. Productionshooting in crude and refined, the bulk of output in a fixed location, fixed seats and fixedactors shooting characteristics. Broadcast ratings, to create a variety of broadcastplatforms, and pay more attention to the needs of mass consumption. In China’s socialtransition period, all sectors of society in the deep-water period of reform and 12thFive-Year Plan of China clearly the gradual increase in the cultural industries for thenational pillar industries, and melodrama in this background have strong momentum ofdevelopment.The end, close to life close to the public, is the lifeline of the melodrama, melodramanew vitality and vigor.Says summary of the melodrama of industry characteristics, andcomprehensive inquiry the constraints sitcom development reasons, and its futuredirection.更多还原