【作者】 曹辉；

【导师】 吴隽；

【作者基本信息】 哈尔滨工业大学 ， 企业管理， 2009， 硕士

【摘要】 随着社会主义市场经济体制的建立与完善,我国军工企业内部也进行了一系列的改革:摆脱依靠军工管理部门保护政策的习惯,并逐步形成依靠国家产业政策的规范化机制;调整市场开发战略,由以往的一般技术开发向高技术开发转换;实施由非价格竞争到价格竞争的转换。军工行业内部竞争日趋激烈,民口、军口领域的竞争交叉渗透。航天特种材料及工艺技术研究所(以下简称“材料所”)作为航天科工集团非金属材料、复合材料及特种金属材料的重要应用研究单位,在整个航天科工集团发展中占有非常重要的地位,但由于受计划经济和不完全市场经济体制的影响,在面对日趋复杂和多变的外部环境时,原有的发展战略已经不能适应企业现有竞争的需要,如何调整现有的战略模式,结合行业竞争特点,制定出适合企业未来发展的战略计划是航天材料所亟需解决的一个问题。本文运用波特五力模型和SWOT方法,通过对外部宏观环境、行业环境和竞争环境的分析,借助定性和定量的分析方法,客观评价了材料所面临的机遇和挑战;从企业发展状况、人力资源、生产能力、组织结构、研发能力、管理水平等方面对企业的现状做出客观评价,并详细分析了企业的优劣势。在以上两方面分析的基础上,制定出了材料所未来发展战略目标,并提出为了实现所制定的战略目标,材料所将采用领先战略、紧跟战略、合作战略、放弃战略、技术创新战略,力求在市场营销、管理体制、材料研究等领域实现突破。本文的研究结果对于材料所的发展战略决策具有一定的参考价值,对提高材料所的产品竞争力具有显著的现实意义。更多还原

【Abstract】 With perfection of the socialist market economic, china’s military enterprises carried out a series of reforms: riding of the habit of relying on the protection, and gradually forming a standardized mechanism; adjusting the strategy of market development, transforming from common technology exploitation to high tech exploitation; implementing the conversion from non-price competition to price competition. Military industry competition is becoming increasingly fierce. Aerospace research institute of special materials and processing technology (for short Materials Research Institute) as a enterprise of producing non-metallic materials, composite materials and special metal materials, plays an important role in the China’s military enterprises. With the effect of complex and ever-changing external environment, the strategy of Materials Research Institute can not meet the needs of future development. It is a urgent needed solved problem to adjust the existing strategy, establishing a suited strategy plan by combining trade characteristic.This paper use the model of Porter’s five forces and SWOT method, analyzing the external macroeconomic environment, industry environment and competitive environment and evaluating Materials Research Institute’s opportunities and challenges and the development status of enterprise from the aspects of human resources, production capacity, organizational structure, research capabilities, management level. On the base of above analysis ,the development strategy for Materials Research Institute is conformed, To reach the target, leading strategy, following strategy, cooperating strategy, giving up strategy, innovating strategy are adopted. Materials Research Institute is trying to breakthrough in market sales, management rules, materials research fields etc. The result of this paper will be the reference to the development of strategic, having remarkable meaning to improve product competitive.更多还原