后重组时代的中国联通企业文化整合探索

【作者】 杨华；

【导师】 许德昌；

【作者基本信息】 西南财经大学 ， 工商管理， 2010， 硕士

【摘要】 2008年10月,中国联通和中国网通在国家相关部委主持下合并融合,新的中国联通诞生。一年多时间里,新联通克服种种困难,实现了人员、业务及运营平台的有序整合,并以新的面貌为公众服务。在这种历史背景下,企业文化整合难题浮出水面,如何解决这一难题,成为公司深度融合成效的决定因素。本文作者作为中国联通四川公司的一名基层管理者,多年从事与企业文化建设相关的工作。在责任和使命的驱使下,他以解决实际问题为切入点,运用管理学、战略管理、市场营销学、企业文化建设相关原理与方法,试图对中国联通企业文化整合工作进行系统思考和探索,为中国联通的企业文化建设提供可以操作的思路与对策。本文的基本思路与主要内容：本文立足于联通公司文化建设的实践,遵循“提出问题---分析问题---解决问题”的研究逻辑,全面系统地探讨企业文化整合与建设问题。主要内容：一、重组后联通公司战略与企业文化建设现状；二、重组后联通集团企业文化整合的必要性分析；三、重组后中国联通企业文化建设中存在的问题剖析,试图探究在企业文化整合中存在的那些决定性因素及其影响。四、中国联通企业文化整合及建设策略和具体措施。针对问题与原因,借鉴“丹尼森组织文化模型”,提出企业文化整合的实施方案和操作步骤,并为企业文化的渗透与更新提出具体建议。本文的基本观点与创新点：从企业文化的三层次结构理论分析,当前中国联通企业文化整合的关键在于,在精神文化层亟需确立一个拥有广泛群众基础和认同度的价值观,并花大力气将这一价值观渗透、内化到其它两个层次—制度文化层和物质文化层。这是因为,中国联通经过多年的发展和进步,制度文化和物质文化已比较丰富,唯精神文化层尚缺乏一个强有力的价值观,这种价值观需要干部员工的广泛认可,耳熟能详,并与员工行为有机融合。文章立足于中国联通重组融合中的文化建设实际问题,结合作者自身工作实际和感悟,应用相关理论与方法,对中国联通企业文化整合与建设问题进行系统思考和探索,其结论与对策建议具有较好的针对性和适用性。本文的价值：文章提出企业文化整合与建设的策略建议,可以作为联通公司企业文化建设决策的依据,也为国内其他大型企业集团的文化建设提供启示借鉴。更多还原

【Abstract】 In October,2008, new China Unicom was born after China Unicom and China Netcom merged under the direction of the Ministries. In more than one year, the new corporation overcomes all sorts of difficulties and finishes the integration of personnel, service and operation platform, thus it can serve the public with new appearance. Under this historical background, the difficulty of its enterprise culture integration appears. How to solve the problem becomes one of the determinants for its further fusion.As a First-line manager in Sichuan branch, China Unicom, the author has been engaged in the relevant work of enterprise culture construction for many years. Driven by the sense of responsibility and mission, the author tries to solve the practical problem and take it as the breakthrough point. In order to provide a feasible clue and reference for its culture integration, the author attempts to carry on the systematic observation and exploration of culture integration in China Unicom with the relevant theories and approaches of management, strategic management, marketing and sales, and enterprise culture construction.The article’s basic target is to systematically study integration and construction of enterprise culture based on the research logic (to put forward the question, analyze and then solve it) of culture construction in China Unicom. It includes:1. The current situation of strategy and enterprise culture construction in China Unicom after its reshuffle.2. Necessity analysis of enterprise culture integration.3. The analysis of the problems in the process, and the determinants and effects of the culture integration.4. The corresponding plans and exact measures for enterprise culture integration and its penetration and refreshment based on Denison enterprise culture pattern.The article’s idea and creativity:the key to the present enterprise culture integration is to set up a value recognized by the public in the field of spiritual culture and then make it filter down into the field of system culture and material culture. The reason is that China Unicom, after several years’development and improvement, has achieved a relatively rich systematic culture and material culture while its spiritual culture lacks a powerful value which should be widely recognized by all staff and integrated with its behavior.Based on the practical problems in culture construction during enterprise reconstruction, the author combines his own working experience with the systematic observation and exploration of enterprise culture integration and construction in China Unicom. So the conclusion and proposal must be pertinent and applicative.The significance of the thesis:the proposal for enterprise culture integration and construction can be the basis of enterprise culture construction in China Unicom and then provides reference for enterprise culture construction of other large enterprises in our country.更多还原