【作者】 高媛；

【导师】 郑二为；

【作者基本信息】 长春工业大学 ， 民商法学， 2011， 硕士

【摘要】 公司社会责任这一概念从20世纪30年代就开始出现了,但是却一直模糊不清、宽泛,理论界没有一个十分明确肯定的定义。公司社会责任是社会经济文化发展到一定阶段的产物,它在经营活动中产生的最主要目的即为了解决公司与社会组织、相关主体乃至个人间的诸多问题,使社会能够和谐的发展,公司取得最大化的利益。而随着公司不断巨型化的发展,其影响也在不断扩大,甚至是方方面面的。从经济到环境,从环境到劳资关系,乃至政治领域的影响也在不断的扩张。而公司以其私法上的主体身份发表的言论,即商业言论,更是影响着社会经济文化生活的各个角落。如何良性正确的使用公司拥有的话语权,也是公司社会责任中不可或缺的一个重要部分。本文以公司的商业言论为视角,打破传统,将对公司的商业言论所承担的责任纳入到公司社会责任中来,对公司商业言论包括的内容抽象化,并将公司社会责任界定为法律层面的责任和义务,进而得出从公司商业言论的视角强化言论受意者的利益,使公司站在社会本位理念立场表达商业言论,由于现有的法律并没有对现今公司所表达的商业言论做出规定,如公司法中没有对公司言论自由做出具体规定,广告法也仅限于广告这种商业言论形态,而公司为了最大限度的赚取利润有时会牺牲这部分社会利益,法无明文规定即不禁止,因此公司商业言论的任意表达这一问题就要从完善公司对其的社会责任入手,一是完善公司表意机关的治理结构,二是以平等保护和差别保护为价值原则,以社会本位理念为价值观导向,这其中涉及公司的商业言论保护范围,既要平等的保护,肯定在推动个人决策方面的作用,又要对商业言论中虚假或容易误导公众的商业言论以及造成社会负面影响的言论差别对待,对表达商业言论的公司给予限制和处罚。对待公司的商业言论,我们更应该看到其言论所带来的社会反应和效果,多元化多角度的审查公司社会责任的影响。因此,对公司商业言论应承担的公司社会责任问题的研究具有十分重要的理论和现实意义。更多还原

【Abstract】 In the 1930s, the concept of corporate social responsibility began to appear, but it has been vague and broad, theoretical circle doesn’t have a very clear definition. Corporate social responsibility is the result of a deepening division of labor in society at a certain stage of social and economic development. Its main purpose in business activities is that in order to solve many problems in companies and social organizations, related bodies and even individuals, can be harmonious development of society, the company made to maximize the benefits. As companies continue to giant of development, its impact is also growing, even in all aspects. From the economic to the status, from the status to labor relations, and even influence the political field is constantly expanding. And the company by its main identity in private law of speech, namely commercial speech, but also affects the social economy culture each corners of the life. How benign and correct use of the company has discourse power, but also an integral part of corporate social responsibility is an important part.The paper based on the company’s commercial speech as a visual angle with breaking with tradition by writing the paper, will be the responsibility of the company’s commercial speech into corporate social responsibility in, implement company commercial speech including content of abstraction, and carry out the social responsibilities defined legal levels of responsibility and obligation, and come to a conclusion from the visual angle of the company commercial speech that strengthening the speech beneficiaries interests and making the company who stood position on the thought of society standard to express commercial speech. Due to the existing laws without on the current company expressed by the commercial speech, such as stipulated in the law of the company without freedom of speech, formulate specific provisions, advertising is confined to advertising business in that speech form, and companies in order to maximize profits sometimes sacrifice this part of the social interests, without law is not expressly prohibited, so commence with perfect social responsibility of the company commercial speech of the arbitrary express this problem. One is the perfect company ideographic organ governance structure, the second is the principle value on the basis of the equal protection and should be guided by the thought of society standard, which involves the business scope of protection of speech, both equal protection, affirmation in promoting the role of individual decision-making, and different treatments of commercial speech false or mislead the public commercial statements and society caused by the negative impact of the speech,the company of to express commercial speech gives restrictions and punishment. Treat company commercial speech, we should see more its speech brought about by the social response and effect, diversified multi-angle review corporate social responsibility influence. Therefore, the company commercial speech should bear the company society responsibility issues of research has important theoretical and realistic significance.更多还原