【作者】 徐亮；

【导师】 肖洪钧；

【作者基本信息】 大连理工大学 ， 工商管理， 2012， 硕士

【摘要】 金融是经济的一面镜子,金融业务的发展必须根植、适应和促进经济的发展,这也是银行公司业务转型的前提和基础。从国际经济形势看,在短期内,美国实施新一轮量化宽松货币政策,是必加剧全球流动性泛滥,加大发展中国家通胀压力,同时欧洲主权债务危机远未结束,世界经济增长将明显减速,中国经济增长速度也将放缓。从长期看,全球经济将进入大调整、大变革时期,并面临新一轮的再平衡,中国经济将逐步从过度依赖投资和外需驱动,转变为更多依靠消费和内需驱动。从国内经济形势看,十二五期间,我国经济将进入转型发展期,也是战略机遇期。在越来越严格的资本硬约束和规模偏紧的局面下,如果再习惯于传统的信贷扩张路子,银行公司业务将处处陷入被动,既不能有效地满足客户的金融需求,在市场拓展和同业竞争中裹足不前,又无法取得较好的经营效益。辽宁工行公司业务为了在激烈的同业竞争中获得先机,成为公司业务市场领跑者,必然时刻以“客户为中心”提高客户满意度,增强公司业务竞争力。要想获得并保持公司业务竞争优势,实现银行与客户共赢的局面,必须从战略高度重新审视公司业务发展,加快选择竞争型战略成为唯一出路。本文以完成全行战略部署以及获取公司业务竞争优势为目标,以战略管理学的理论为基础,将战略管理思路运用到公司业务发展中,通过对辽宁工行公司业务所处的内、外部环境进行分析,运用不同分析方法对其包括政治、政策技术等外部环境及组织、能力等内部环境进行分析。在此基础上,通过SWOT分析法分析了辽宁工行公司业务的机会、威胁、优势及劣势,从而确定了辽宁工行公司业务应该实施差异化竞争战略方案,同时制定了差异化竞争战略实施与保障措施。本文旨在探讨辽宁工行公司业务战略管理理论,为其在复杂多变的国、内外环境下在战略分析、选择和调整等方面提供较为科学的依据,起到积极的促进作用,摸索出具有较强操作性的公司业务战略管理之道。本文研究结果不仅能够有效指导辽宁工行公司业务的发展,而且对国内同行业也将具有相当强的借鉴意义。更多还原

【Abstract】 Finance is a mirror of the economy, financial business development must be rooted, adapt and promote economic development. Which is the bank’s business transformation is the prerequisite and foundation. From the international economic situation in the short term,theU.S. implementation of the new round of quantitative easing monetary policy will contribute to global liquidity flooding, increase inflationary pressures in developing countries, while European sovereign debt crisis is far from over, world economic growth will significantly slowdown, China’s economic growth rate will slow down. In the long term, the global economy will enter a big adjustment period of great change and faces a new round of rebalancing the Chinese economy will gradually from over-reliance on investment and external demand-driven, into a greater reliance on consumption and domestic demand driven. From the domestic economic situation during the second five, the development of China’s economy will enter a transition period, but also of strategic opportunities.In the more stringent capital constraints and size of the hard tight situation, if we are accustomed to the traditional path of credit expansion, banks everywhere in the company’s business will fall into a passive, cannot effectively meet customers’financial needs, and the industry in market development discourage competition, they cannot achieve better operating efficiency. ICBC, Liaoning Province, in the fierce competition to get the same opportunities as the market leader in business, the inevitable moment of "customer-centric" to improve customer satisfaction and enhance business competitiveness. To obtain and maintain a competitive business advantage and achieve win-win situation between banks and customers must re-examine the company from a strategic business development, accelerate business transformation to be the only way out.This strategic plan and to complete the full line of competitive advantage for the company’s business goals, strategic management theory based on the idea of strategic management applied to business development, through the Liaoning ICBC business in which the internal and external environment analysis, Application of different analysis methods including political, policy, organization, technology and external environment and internal environment analysis ability. On this basis, through SWOT analysis of Liaoning ICBC business opportunities, threats, strengths and weaknesses, so as to determine the Liaoning ICBC business should implement differentiation competition strategy, and establishes the difference competition strategy implementation and guarantee measures, the use of documentary research, survey research methods and other statistical methods, Liaoning ICBC current status of the strategic management of a detailed analysis and research, to investigate the Liaoning ICBC business strategic management theory, for in the midst of the country, internal and external economic environment in strategic analysis, selection and adjustment to provide a more scientific basis, play a positive role in working out with a strong operational and strategic business management practices.Results of this study not only can effectively guide the business of ICBC, Liaoning Yan hair development, but also for the domestic industry will also have a very strong reference更多还原