【作者】 陈珊；

【导师】 段尧清；

【作者基本信息】 华中师范大学 ， 情报学， 2012， 硕士

【摘要】 在目前公众可以通过互联网关注到更多舆论的时期,《政府信息公开条例》虽然已经正式颁布实施,但是根据最近几年最新的关于舆论事件的研究结果,突发公共事件的问题日益凸现。因此本文研究的重心是,政府依托公开信息的方式,对于突发性公共事件进行舆论引导。通过这种方式,能增加公众参与到舆论中的积极性,更能推进和完善政府信息的公开制度；另一方面,政府信息公开要求政府将信息资源与公众共享,也为舆论引导构建了更为便利的条件。本文基于政府信息公开的环境,主要提出了在突发公共事件发生的不同时期,提供相应的舆论引导策略,以保证事件的合理控制。针对政府对舆论引导的策略进行研究,本文重点讨论了以下三个方面的内容：首先,介绍了突发公共事件、舆论引导和政府信息公开等一系列的理论发展,及这三者的概念界定,这是本文进一步探讨舆论引导的理论基础。其次,介绍了舆论引导中的三个主体：政府、媒体和公众,并分析他们在舆论引导中的作用,提出政府是舆论引导的主导者,有责任和义务通过公开信息来引导社会舆论朝利于社会稳定的方向发展；媒体是舆论引导的参与者,参与协助政府进行舆论引导和参与监督政府的作为；而公众是舆论引导的接收者,积极寻找事件相关信息并进行判断验证后形成社会舆论压力,从而起到监督政府作为的作用。在将突发公共事件的生命周期分为四个时期——事件潜伏期、事件爆发期、事件平息期和事件影响期后,分析了政府、媒体和公众在四个时期里对舆论引导的影响程度。最后,阐述了突发公共事件中舆论引导的现状和问题,并提出了在突发公共事件发生的四个时期里相应的舆论引导策略,以保证事件的合理控制。分析了汶川地震的案例中在地震的不同阶段里,政府、媒体和公众对舆论引导发挥的作用,总结了他们三者的问题,从而论证了此前提出的突发公共事件中舆论引导策略的适用性,并提出了相应的建议。更多还原

【Abstract】 In the period of public opinion events concerned by the public via the Internet, although the Government Information Closure Regulations has been officially promulgated and implemented, the latest findings on the events of public opinion shows that public emergencies is becoming increasingly apparent.Therefore, the focus of this study is how the government public to guide opinion of unexpected public incidents, relied on information disclosure. This way can increase the public’s enthusiasm of participating to public opinion, and improve the system of government information disclosure. In addition, because the government information disclosure requirements to synchronize shared information resources and the masses, so the guidance of public opinion has better conditions to build a more convenient conditions. Based on government information disclosure environment, in order to ensure the reasonable control of the event, this study provide the appropriate strategy for the guidance of public opinion in the different times of public emergencies. So this study focused on the contents of three parts:Firstly, this study presents a series of theories development of government information disclosure, public emergencies, guidance of public opinion, and these three concepts. This is the theoretical basis of public opinion guidance to further explore.Secondly, analyze three roles of various factors, government, media, and the public-, and present that government is the leader, media is a participator, the public is acceptor, in guiding public opinion. Government has the responsibility and obligation to guide public opinion through public information to move in the direction conducive to social stability. Media participate to assist the Government in public opinion guidance and involvement in monitoring the government’s behavior. The public actively looking for information about the event and judging resulting in public opinion pressure on social, and thus play a role in monitoring the government’s behavior. After divided public emergencies into four periods-the incubation period, the outbreak period, the quell period and the influence period, analyze the influence degree of government, media and the public to public opinion guidance in the four periods.Finally, introduce the current situation and problems of public opinion guidance public emergencies, and propose public opinion guidance strategy in public emergencies occur four times in order to guarantee the reasonable control of the event. In the case of the Wenchuan earthquake, at different stages of the earthquake, analyze the role played by the government, the public and the media on public opinion guidance, summarize their problems, demonstrate the applicability of previously proposed public emergencies in public opinion guidance strategy, and make corresponding recommendations.更多还原