【作者】 刘杨；

【导师】 范军；

【作者基本信息】 华中师范大学 ， 传播学， 2012， 硕士

【摘要】 我们正在进入一个特征渐趋明显、形态渐趋完善的消费社会,这可以从许多方面深切地感受到。逐渐成熟的市场经济,蓬勃发展的第三产业,富裕而多样化的商品生产,旺盛的消费需求和不断提高的消费水平,新的消费观念和模式的兴起等,这些都标志着我们正在进入一个新的社会形态,那就是消费社会。而日益壮大的中产阶层他们的文化归属和精神需求,更是促进了时尚之风在社会的每个角落吹拂。同时网络的出现和长足发展对大众的消费方式产生深刻的影响。而网络消费更是为各种时尚化的消费欲求,例如“符号消费”,提供了最广阔和便捷的通道。时尚网络红人就是网络时代与消费文化造就一个新兴的群体,本文从界定时尚网络红人的概念入手,分析了社会氛围、文化需求、媒介支持与市场配合四大背景对时尚网络红人现象产生和繁荣的支持。而后对时尚网络红人的传播范式进行一个全面的梳理,通过将时尚网络红人的传播内容及传播途径进行分析与解读,阐释时尚网络红人深受女性认可的原因,为文章的论述奠定基础。在之后的一章中,总结了红人影响女性消费的历程,肯定了时尚网络红人促进女性的自我发展,解析了“红人秀”与山寨文化融合的契机和现状,发现并论述了时尚网络红人现象所反映的当代女性自我建构与发展中的矛盾。最后,在结尾肯定了时尚网络红人现象出现所带了的积极意义。但是,希望女性在关注外在美,享受生活的同时,也要丰富自己的内涵,努力创造生活的意义。在努力适应这个求新求变年代的同时,也不要苛求自己,找回真实自我,做内外兼修的新女性。更多还原

【Abstract】 A feature increasingly obvious and form increasingly sophisticated consumer society has arrived, this can be deeply felt in many aspects. Mature market economy, vigorously developing tertiary industry, rich and diversified production, strong consumer demand and rising consumption levels, emergence of new concepts and patterns of consumption, which all mark we are moving into a new social formation, the consumer society. And the growing middle class in their cultural identity and spiritual needs, is to promote a fashion wind blows every corner of the society. At the same time the advent and the rapid development of the Internet had a profound impact on people’s consumption patterns. Network consumption has provided the most broad and convenient channels to various fashion consumer desires,such as "symbol consumption".Fashion icon online, a new group, created by consumer culture in the Internet age. This article from the start with defining the concept of fashion icon online, analyzes four backgrounds including social atmosphere, cultural demands, media support and market coordination which support fashion icon online and its prosperity. In order to lay the foundation for exposition of this article, the third chapter does a full grooming for communication paradigms of fashion icon online, by analyzing the communications content and transmission way of fashion icon online and illustrating the cause of the fashion icon online been approved by women. Then the next chapter summarizes the process in which fashion icon online impact on women consumption, and affirms the promotion for female self-development by fashion icon online. Meanwhile, in this part also dissects the juncture and status that have the fashion icon show and fortress culture melted together.Then the author found that, some contradictions of contemporary women self-construction and self development have been reflected in the phenomenon of fashion icon online. And finally, the article Affirms the positive significance in the phenomenon of fashion icon online at the end. However, the author hope that women will not only be in the attention on beauty outside, enjoy the life, but also enrich their connotation, work hard to create the significance of life. As a result, beautiful women inside and outside in the new era should be in the efforts to adapt to the society that alters from day to day, and at the same time, do not be overcritical to their own to return to their original nature.更多还原