【作者】 董娜；

【导师】 张增臣；

【作者基本信息】 河北师范大学 ， 世界经济， 2011， 硕士

【摘要】 中小企业是市场经济的主体,在我国经济社会发展中具有极为重要的地位和作用。中小企业在促进经济社会发展、扩大对外开放、增加财政收入、吸纳就业和保持社会稳定等方面发挥着重要作用。然而,我国中小企业在很多方面亦不同程度地存在问题,这些问题综合起来表现为核心竞争力弱,成为当前制约我国中小企业发展的主要瓶颈[1]。核心竞争力是企业获得长期竞争优势的独特能力,是中小企业发展的根本保证,提升中小企业的核心竞争力对我国经济发展具有重大意义。改革开放以来,我国经济贸易得到了快速发展。同时,进出口贸易额成倍增长,企业队伍不断扩大。在我国加入WTO和外贸经营权放开后,近年来又成长起来一批中小型企业,正在成为我国经济发展的生力军。但是由于中小企业自身的种种原因,导致中小企业的发展存在很多困难,造成企业整体的竞争力不足。那么,如何才能使这些企业在市场竞争中成长壮大?着力培育企业的核心竞争力,已成为一个事关我国经济发展全局的战略问题[1]。本文从核心竞争力的概念及特征入手,首先讨论了我国对中小企业的划分标准,在总结了国内外研究成果的基础上提出了核心竞争力的概念,并分析了其特征;第二部分从理论和实践两个方面简单介绍了我国中小企业提升核心竞争力的必要性;第三部分分析了我国中小企业核心竞争力的现状及问题。这些问题主要有:企业规模较小,经济实力相对薄弱;企业领导者缺乏企业家精神,没有先进的理念做指导;企业缺乏品牌意识,没有核心技术及产品;信息化水平低下,电子商务及网络营销活动没有得到普遍的开展;企业管理水平低,人力资源匮乏等;第四部分针对上述问题,提出了解决对策。因此,我们得出的结论是:既要了解我国企业生存发展的现状,又要借鉴国外企业的优秀知识与文化,并结合自身的特点,找到一条适合我国中小企业发展的道路。通过科学地确立企业发展规划、建立科学的管理机制、进行核心技术和组织设计创新、开展现代化的网络营销、培育现代人才竞争机制等方法,培养中小企业的核心竞争力,从而进一步增强企业在国际竞争中的优势,使得我国企业也能进入国际化的大市场,为我国经济建设作出巨大贡献。本文的一大特点是以衡水市中小企业为例,理论联系实际,希望能找到适合本地中小企业在提升核心竞争力方面的对策。如:分析竞争态势,寻求与竞争者的差异,采取恰当的营销战略;创建自有品牌,提升品牌的美誉度;开展网络营销,走信息化发展的道路;重视人才,培养人才。更多还原

【Abstract】 The small and medium-sized enterprises are the main body of the market economy, and it has a very important position and role in China’s economic and social development. Small and medium enterprises play an important role in the promotion of economic and social development, expand open to the outside world, increase finance income, employment and maintain social stability. However, small and medium-sized enterprise of our country also exist some problems in various aspects to varying degrees, their combined performance as the core competitiveness is weak, which becomes the main bottleneck in restricting the development of small and medium enterprises in our country.Core competitiveness of enterprises to obtain long-term competitive advantage of the unique ability of small and medium-sized enterprises, is the fundamental guarantee for the development, enhance the core competitiveness of small and medium-sized enterprises to our country economy development has a great sense.Since the reform and opening up, Our economy and trade has been developing rapidly. At the same time, the import and export trade volume doubled, enterprise team expands ceaselessly. In our accession to the WTO and the right to operate foreign trade liberalization, a number of small and medium enterprises has to growing up in recent years, which is becoming a new force in our economic development. However, because the reasons of the small and medium-sized enterprise themselves, it makes the enterprises have some difficulties in the development which causes the enterprise whole competition ability is insufficient. So, how to make these enterprises in market competition to grow? To cultivate the core competitiveness of enterprises, has become a matter of our country ’s overall economic development strategy.This article begins from the core competitiveness of the concept and characteristics, firstly, it discusses our country to the small and medium-sized enterprise division standard, At the conclusion of the research results at home and abroad are put forward on the basis of the concept of core competence, and analysis of its characteristics; The second part introduced our country small and medium-sized enterprise to enhance the core competitiveness of the necessity from the theory and practice two respects; The third part analyzes the core competitiveness of the current situation and problems. These main problems are: small scale of enterprises, economic strength is relatively weak;business leaders lack of entrepreneurship, has no advanced the concept of guidance ; enterprises lack of brand consciousness, do not have core technology and products; informatization level is low, the electronic commerce and the network marketing activities are not universally begin; low level of enterprise management, human resources and so on; The fourth part in view of the above question, proposed solves the question countermeasure.Therefore, we concluded that we should understand the survival and development of the status quo, and draw lessons from foreign enterprises outstanding knowledge and culture, and with its own characteristics, to find a suitable development path for our small and medium-sized enterprise. Through scientific establish enterprise development planning, the establishment of scientific management mechanism, the core technology and organization innovation and the development of modern network marketing, cultivating modern talent competition mechanism method, cultivating core competitiveness of small and medium-sized enterprises. In order to further strengthen advantage of the enterprises in the international competition to make the enterprises of our country can enter the international market, to make enormous construction for the economy of our country.The feature of this article is that it takes the small and medium enterprises in Hengshui as an example, linking theory with practice, hoping to find suitable for local small and medium enterprises to upgrade the core competitiveness and the countermeasures. Such as: to analyse the competitive situation, seek and competitor difference, take proper marketing strategy; to create its own brand, enhance brand reputation; to carry out network marketing, take the way of informatization develops ; talent, training qualified personnel.更多还原