【作者】 杨斌；

【导师】 于桂兰；

【作者基本信息】 吉林大学 ， 工商管理， 2011， 硕士

【摘要】 电视传媒作为知识密集型组织,人力资源是组织的核心资源,其经济效益主要来源于人力资源的创造能力,而这种创造能力的发挥又取决于组织中人力资源管理水平,特别是绩效管理和薪酬管理水平。但是一些电视传媒企业没有认识人力资源管理所带来的经济效益,忽视对人力资源管理的投入,使企业缺乏持续的竞争能力。本文试图从经济学、管理学角度分析企业人力资源管理中的核心职能绩效管理和薪酬管理为企业带来的经济效益,以一个城市电视台为研究对象,通过对一个电视新闻产品栏目的绩效、薪酬管理进行经济效益分析,证明绩效管理和薪酬管理能够为企业创造较大价值,帮助企业认识人力资源管理的重要性,从战略高度重视企业人力资源管理。本文选取了C电视台新闻中心一档电视产品A栏目的人力资源管理活动作为分析对象,收集了大量人力成本和经济效益数据,并通过调查访谈方法获得一手资料,采用数学方法、统计技术以及财务原理对人力资源管理活动与经济效益的关系进行解读。依据这些经济效益分析的结果,从管理学角度寻求在人力资源投资决策和方法上取得突破,实现向战略性人力资源管理的转变。为此,本文首先研究了C电视台新闻中心A栏目的组织环境,分析了其产生过程中的人力资源管理活动,阐述了对其绩效与薪酬管理经济效益分析的原因。其次,对新闻中心A栏目绩效管理的经济效益进行分析,在收集整理大量一手数据资料的基础上,通过计算得出的各类经济回报数据,分析该栏目绩效成本的投入产出以及绩效改进带来的收益变化,从而找出其变化规律,并探讨了如何在人力资源管理实践中应用。再次,对新闻中心A栏目薪酬管理进行了经济效益分析,通过新闻中心A栏目2010年薪资管理和福利管理的经济效益评价,寻找制定薪酬战略的策略。在上述分析的基础上得出以下几个结论:①人力资源管理活动是一种投资行为;②对投资收益的核算不应仅以人力资源部门作为经济核算主体,人力资源管理所服务的组织才是经济核算主体;③企业的绩效管理和薪酬管理与企业战略目标结合越紧密所带来的经济效益越大。④经济效益应该作为企业人力资源管理活动评价的一项硬指标。有效的人力资源管理活动能够为企业带来经济效益,因此,企业应该从战略的角度重视人力资源管理,不断提高企业人力资源管理水平。更多还原

【Abstract】 Television programs as one main channel of modern media is a intelligence intensive production. Human resource is the core of its competence. Creativity and incentives of its program staff are the primary sources for any media institutions and companies, while a rewarding management, especially the effectiveness the pay administration, sustains an incessant growth of TV programs. However, some TV media companies didn’t realize the dominant role of their human resources management in producing economic benefit. They neglected any possibility of investing into their human resources management. Therefore, they were marginalized in a competitive market. This paper attempts to analyze the financing function of the human resource management. It’s my hypothesis that a performance management and a flexible pay administration system are momentums to sustain and enliven a TV news program. I take a municipal TV station as my subject of case study, assuming that the performance management and pay administration can add up value of the program and that of the TV company on purpose of offering any resourceful options. The human resource management is of strategic importance for the viability for a municipality TV media enterprise.The paper examines the causal effect interactivity between human resource management and the economic growth, while I investigate into the human resource actors in a TV product of a city-wide TV News program. Data are collected and analyzed in terms of the investment injection and their benefits. All these data are first handed. Methodologies of mathematic calculating, business statistics and accountings are utilized for the cost-benefit analysis. Accordingly, as the result of my analysis, decision-making solutions of human resources investment are sought after. On this purpose, firstly, the paper analyzes the status quo of human resources management of a C TV station. Several main management functions of its human resources management of the TV Station have been put under a microscopic observation, assorting their problematic conducts and reasoning their faults which have occurred to their human resource management organs. Secondly, the paper analyzes economic benefits of the performance management of a news program produced by its news center. Based on the data collected, calculation of the economic data leads to some facts that the input and output of performance costs of the column and the benefit change have attained certain improvement. A systematic mechanism underlying the success is ascertained. Thirdly, the paper intends to design an appraisal on the TV program in the fiscal year of 2010. A generic solution to similar programs is offered.In summation, certain conclusions may come to. Human resource management is an investment. The program staff shall be the accounting subject rather than the management organs. A bounding relationship can be noticed between enterprise expansion and its outstanding performance management and pay administration. Cost-benefit analysis is a target of evaluating enterprise HR management. The profit is the effect of management performance.更多还原