【作者】 张靖；

【导师】 余红；

【作者基本信息】 华中科技大学 ， 传播学， 2011， 硕士

【摘要】 目前,我国正处于社会转型期,社会整体结构、资源结构、区域结构都发生着巨大的转变,阶层、群体和组织的分化造成了利益的分化,各类公共危机就如同一颗定时炸弹,随时可能引爆。而随着我国民主制度的日益完善,受众参与意识越来越强。另外,新媒体技术的发展也为受众的参与提供了更多、更方便的平台,微博、论坛、博客等新媒体形式逐渐成为了网络舆论的载体。那么,受众在利用这些新媒体参与公共危机时有何特点,又将如何正确的引导受众参与到公共危机的解决和处理,本文将利用个案研究法和内容分析法,把2011年3月11日发生的日本强震做为本次研究的案例,对在此次事件中使用强国论坛和新浪微博的受众的参与情况进行分析,从而得出结论。文章分析内容分为四部分,依次如下:第一部分:对本文所涉及的概念进行界定,包括“新媒体”、“公共危机”、“受众参与”,并指出本文的研究范畴。第二部分:案例分析,以日本地震为本文研究对象。在案例分析之前,首先对此次日本强震及因其引发的多方进行阶段性分析,具体包括:事件本身发展阶段、中国国内社会的联动反映阶段、中国网民参与表现阶段以及主流媒体议程发展阶段。以日本强震为对象,分析在此次事件中,强国论坛和新浪微博的受众参与度以及受众所建构的内容。总结分析受众在利用这两种新媒体形式时表现出来的差异特点和造成的原因。第三部分,从四个方面分析了受众在参与过程中的表现:一、受众参与中的狂欢性;二、受众参与中的行为失范;三、受众参与中的意见领袖作用;四、受众参与中的人性化特点。第四部分,总结受众参与中出现的问题和缺陷,从议程设置、受众的媒介素养以及加强网络法律监管三个方面探讨正确引导受众参与的意见和建议。更多还原

【Abstract】 China now is experiencing a glorious reformation in various areas, such as social structure, natural resources, domain structure and so on. The differentiations of class, population and organization have lead to fierce conflicts among interest groups. Kinds of crisis are inextricably interwoven together which works like a time bomb that would explode at any time and in any place.With the develop of democracy in our country, the sense of participation of audience is making a big progress。Besides, the newly sprouted medias such as microblog, BBS and blog have provided audience a more wider and more convenient flat to engage in criticizing social events.Then, what features would be demonstrated when people use the medias to engage in pushing forward public crisis, and what measures should we take to guide people to a right direction in resolving of public crisis. This paper would draw a conclusion from studying the case of Japan earthquake on 11st March and analyzing the features of Qiangguo BBS and sina microblog.This paper is composed of four parts.In the first part, the objects of this paper and some key concepts would be explained, including“new medias”,“public crisis”,“participation of audience”and so on.The second part would be a case study ---the 3﹒11 Japan Earthquake. Before the case study, there would be a comprehensive analysis of the case itself and situations triggered by the disaster, including the develop of the case, our country’s reaction, the attitudes of Netizens and mainstream medias agendas。And then, the paper would deal with the contents in Qiangguo BBS and sina microblog, and summarize the differences between them and the reasons which lead to the differences.The third part would analyze the performances of audience from four aspects: the carnival of audience participation; the social deviance of audience participation; the function of opinion leaders in audience participation and the humanism communication in audience participation. The forth part would summarize the problems and defects in audience participation,and would talk about how to lead audience to publish appropriate comments from 3 aspects: agenda-setting, media literacy of audience and legal supervision of network.更多还原