【作者】 陈建华；

【导师】 雷家宏；

【作者基本信息】 华中科技大学 ， 专门史， 2010， 硕士

【摘要】 三峡旅游区是我国的旅游热线之一,长江的自然奇观集中在三峡地区,但三峡旅游区不仅是我国著名的风景名胜之一,更是一个文化艺术聚集地。汇集了宗教文化,建筑文化和文学文化等各种各样的文化瑰宝。但是这么丰富的资源,从目前的现状看,还有巨大的开发潜力。三峡旅游的发展和壮大仅仅靠山水旅游资源的驱动是不够的,还须大力挖掘、整合三峡旅游区的文学资源,使三峡旅游区成为独具特色的的旅游胜地,使三峡旅游形成一个多轮驱动的格局。本文对唐宋时期的三峡旅游文学的研究主要包括三个部分,第一部分主要是介绍唐宋时期三峡旅游文学的相关概念,第二个部分从唐宋时期各大名家的三峡诗词类、游记类、石刻类旅游文学入手,对这三种旅游文学进行分析。第三部分在历史文献资料基础上对三峡旅游开发进行了初步探索,总结三峡旅游文学在这一时期的特点,并探讨如何利用唐宋时期的旅游文学资源对旅游业发展的促进作用来开发三峡旅游。把具有开发价值的旅游文学资源挑选出来,把在唐宋时期影响大,流传广的,可以称得上品牌的旅游文学资源挑选出来。三峡有壮丽、秀美的自然风光,但是只有与三峡的旅游文学资源相结合才能成为高品质的旅游区。这种结合就要求通过适当的方式将文学资源所蕴含的文化内涵用具体的物化产品和方式表现出来,这个过程也就是一个营销的过程。旅游产品的营销与有形产品的营销相比,其中的主要步骤是相同的,但由于旅游产品的无形性,在营销过程,某些环节中有其独特的侧重面。三峡旅游文学的开发应该在发挥和阐扬作者的情感内涵方面多做文章,使旅游者在精神层面上有所收获。更多还原

【Abstract】 The Yangtse Gorges tourism is one of the tourism hotline in China. the natural wonders of Yangtze river concertrated on region of the Yangtse Gorges tourism, but Itis not only famous scenic spots, but also a cultural arts colony.It Collects the religious culture, the architectural culture , literature culture, and various kinds of cultural treasures etc. But in the current situation, such abundant resources, there is a huge development potential. development and grandness of tourism tourism, merely rely on resources of tourism is not enough.We still must vigorously mining, integrate the literature resources of the Yangtse Gorges, and make the Yangtse Gorges become unique tourist resorts, make the three gorges tourism become a wheeled pattern form.This artiele is composed of three parts.The first part Introducts the related concepts of the Yangtse Gorges tourism literature resources and the tourism literature resources before tang dynasty and song dynasty . The second part,from the famous poetry tourism literature resources, travel notes tourism literature resources, stone carving tourism literature resources of the tang dynasty and song dynasty, analysis these three tourist literature .The third part discusses tourism development of the Yangtse Gorges on the basis history literature., summarizes the peculiarity of the Yangtse Gorges tourism in this period ,and discusses how to use the tourism literature resources of the tang dynasty and song dynasty to develop tourism of the Yangtse Gorges.We must selecte valuable and influential tourism literature resource of the tang dynasty and song dynasty to develop tourism of the Yangtse Gorges. the Yangtse Gorges has magnificent, beautiful natural scenery。Only combined with the tourism literature resources, the Yangtse Gorges can become high-quality tourist area. This combination need to use specific chemical products and way to express the cultural connotation of tourism literature resources through the proper way.This process is also a process of marketing. Compare with the marketing of tangible products, the main steps of the marketing of tourism products is the same.But due to the invisibility of tourism products some link in the marketing process has its unique aspects. The development of the Yangtse Gorges tourism literature shuold stress emotional connotation of the author and make the tourists gain spiritual enjoyment.更多还原