【作者】 高飞；

【导师】 寿步； 胡滨斌；

【作者基本信息】 上海交通大学 ， 法律， 2011， 硕士

【摘要】 在商标注册取得专用权的我国,对商标的保护主要在于注册商标。驰名商标是一个企业的无形资产,是企业的金牌“名片”,可以为企业带来巨大的经济价值,对于这点来说,驰名商标注册与否是没有区别的。由于未注册驰名商标伴有较高的经济价值,却只能获得很少的法律保护,故侵犯未注册驰名商标的案件屡有发生。如何对未注册驰名商标进行保护是非常值得关注的问题。本文从三个案例出发,再由驰名商标得出未注册驰名商标的概念。未注册驰名商标具有驰名商标的的两个基本特质——即“为相关公众所熟知”和“享有较高声誉”,除此之外未注册驰名商标要想获得法律的保护还必须得到相关部门的认定。驰名商标的认定在经过几个阶段的变动后,现阶段实行驰名商标“被动保护”和“个案认定”,在商标注册、使用和管理过程中的认定机关为商标局和商标评审委员会,在发生诉讼过程中,法院可以根据案件事实对未注册驰名商标进行认定。结合“蒙牛酸酸乳”案可以充分的了解未注册驰名商标的认定条件,以便更好的判定一个商标是否为未注册驰名商标。国际上法律早就对未注册驰名商标有过阐述,《巴黎公约》和《TRIPS协定》以及《联合建议》一步步加强对未注册驰名商标的保护,也为后来各国制定保护未注册驰名商标作了指导的作用。我国法律中对未注册驰名商标的保护主要集中体现在《商标法》和《反不正当竞争法》,不过两部法律中关于未注册驰名商标的规定都是非常少的,且未注册驰名商标与注册的驰名商标在保护范围上也是有明显区别的。《反不正当竞争法》对于保护未注册驰名商标起到了至关重要的作用,结合案例“妇炎洁”和“蒙牛酸酸乳”案,可以看到很多未注册驰名商标在遇到侵犯时会寻求它的保护。未注册驰名商标保护上存在很多问题,需要进一步的完善。未注册驰名商标和注册的驰名商标在保护范围上存在明显差别,未注册驰名商标不能进行“跨类保护”。未注册驰名商标因为较高的经济价值,遭遇恶意抢注已经屡见不鲜,另外由于宣传时方法不当,不注重保护,也可能沦为通用名称,显著性弱化。本文试图给这些问题提供一定程度的解决。更多还原

【Abstract】 In china, people can get trade mark exclusive right by the way of registering it. No matter it is a registered well-known trademark or not, Well-known trademark is intangible assets and golden card of a enterprise, and it can bring huge economic value. As an unregistered well-known trademark associated with high economic value, and they have little legal protection, there are lots of cases about infringement of unregistered well-known trademark. So how to protect it is a question.The article starts from three cases, and get the concept of unregistered well-known trademark from registered one. Unregistered well-known trademark have two basic characteristics, that is, known by the relevant public and enjoy a high reputation. It must get identification for legal protection. After several stages of change, now well-known trademark is at the stage of passive protection and case identification. The identification organs in the trademark registration, use and management are Trademark Office and Trademark Review and Adjudication Board. In the process of litigation, the court can identify the unregistered well-known trademark under the facts. Combined with“Mongolian cow sour yogurt”case, people can fully understand the identify conditions and determine whether a trademark is a unregistered well-known trademark or not.International laws have articles about unregistered well-known trademark long time ago, they strengthen the protection of it step by step, and in takes the guidance role in lots of countries’legislation. China’s law on the protection of unregistered well-known trademark mainly focuses on the“Trademark Law”and“Anti-Unfair Competition Law”. But these two laws have little regulation on unregistered well-known trademark, and the protection scope is quite different between registered well-known trademark and unregistered well-known trademark.“Anti-Unfair Competition Law”played a crucial role in the protection of unregistered well-known trademark, and you can see it well in the“Fu Yan Jie”case and“Mongolian cow sour yogurt”case.There are a lot of problems in the protection of unregistered well-known trademark and need to be refinement. There are significant differences in the scope of protection between unregistered well-known trademarks and registered trademarks, because well-known trademark can not used in“cross-class protection”if it is not registered. Unregistered well-known trademark suffered squatting frequently for it has high economic value. And because people used improper methods in promotion, pay little attention to protection, it may become common names and weaken significance. The article attempts to resolve these problems.更多还原