【作者】 王春霞；

【导师】 李凤琴；

【作者基本信息】 西北师范大学 ， 艺术学， 2010， 硕士

【摘要】 在信息一体化,经济全球化,文化趋向多元化的当今社会,设计作为信息与观念交流的载体,由于受到国外各种新思潮的涌入与渗透,动摇着我们原本的价值观和审美观。盲目的抄袭模仿和跟风设计,使得我们的设计越来越远离自己的民族个性,丧失自身的话语权；同样,对传统不加扬弃的描摹也导致民族工艺发展的停滞。因此,如何积极的将传统元素应用到现代设计中去,在国际设计潮流中走出民族化设计之路,是我们设计师思考的课题。中国传统元素是中国经过几千年的历史文化的积淀,而形成的中国独有的一种艺术形式。具有独特的视觉感受,表现出外在的形式和内在精神的统一。水墨画和书法艺术是中国古老而独特的艺术形式,是以黑白色调传达着东方特色和韵味的传统文化元素,在长期的传统艺术发展流变中,以其独特的艺术语言和表现手法,诠释了深刻的东方哲学理念和中华民族的传统审美意向。本课题的研究主要以黑白色调为主的传统艺术水墨画和书法艺术(文章中将其界定为“黑白元素”)的文化意蕴作为基本的理论基础。以最有号召力的和鼓动性、大众化的设计形式——海报设计为例,着重论述黑白元素特质在中国现代海报设计的民族化体现的问题。通过论述促进国人对黑白元素特质的文化价值的进一步的了解,并努力实现传统黑白元素在现代海报设计中的传承和创新的目的。本文从黑白元素特质的历史溯源谈起,通过对传统艺术中黑白元素的艺术特质、精神内涵、审美文化的研究,举例论述在现代海报设计中黑白元素特质的融入所绽放出的民族化魅力,最后从中国现代海报设计的发展趋势中,进一步肯定黑白元素特质在中国现代海报设计中的现实意义。中国的设计应该“立足中华,面向世界”,既要尊重本民族的文化,又要体现时代精神。中国中国有着千年的文化积累和深厚的底蕴,要想现代设计走出一条民族化道路,就必须根植于传统,做到古为今用、融会贯通、在传统基础上的创新转化。在现代海报设计中,我们也要“寻根”,寻找我们民族的艺术个性。黑白元素是中国具有代表性的文化元素,当代设计师如果能将其文化意蕴、精神内涵融入现代海报设计中,是符合中国受众审美趋向的,是传统与时尚的融汇,是千年文化艺术符号的重生与弘扬,是民族精神的绽放。更多还原

【Abstract】 In the economic globalization, information integration, the diversified cultural trend in today’s society, the design information and ideas as well as a vehicle for communication, due to the new trends of the influx of overseas, we moved to penetrate the aesthetic values and original. Blindly copy from the wind, we design and design more and more from our national character, lose their power, Also, don’t discard the traditional craft to depict the national development and growth. Therefore, how to actively to the traditional elements in modern design, design tide in the international design of road, is the nationalization of design thinking we.Chinese traditional elements is China after thousands of years of history culture accumulation, and the formation of China’s unique an art form.With unique visual perception, performance in form and inner out the spirit of unity. Wash and calligraphy art is China’s ancient and unique artistic form, with black and white tonal convey Oriental characteristic and the lasting appeal of traditional culture elements of traditional art, in the long-term development of, with its unique artistic language and expression, and interprets the deep Oriental philosophies and the Chinese nation’s traditional aesthetic intent.This research mainly with black and white tonal give priority to the art of traditional water-ink paintings and calligraphy art (articles will be defined as "black and white element") as the cultural implication of the basic theoretical basis.With the most power and motivational, popular design, poster design for the form, black and white element in the modern poster design reflects the nationalization of the problem.Through discussing the characteristics of black and white element to promote Chinese culture and value of the further understanding of, and work hard to achieve traditional black and white elements in modern poster design of inheritance and innovation. From the historical trace elements and characteristics of traditional art, through the art of black and white element, mental connotation, aesthetic and cultural studies, for example in modern poster design elements which the characteristics and the localization in bloom, finally from the charm of the development trend of modern poster design elements, and further affirmation of the modern poster design in practical significance.China should be based on the design of "facing the world, both to respect our nation’s culture, and to embody the spirit of times.China has thousands of cultural accumulation and profound culture of modern design, want a road, must be nationalization and tradition, do it, in traditional must-know, on the basis of innovation.In modern poster design, we will " find our roots "national artistic personality. Black and white element is the representative of Chinese cultural elements, the contemporary designer if can send its cultural connotations, spirit connotation into modern poster design, accord with Chinese audience aesthetic tendency of it will be a very meaningful things, it is traditional and fashionable, cultural and artistic symbol of the resurrection and promote national spirit is the bloom.更多还原