手机销售电子商务系统的设计

【作者】 王玉；

【导师】 佘堃； 龙应彬；

【作者基本信息】 电子科技大学 ， 软件工程， 2011， 硕士

【摘要】 随着网上购物越来越多,并且普遍得到社会的认可,因此建立专业的电子商务网站,就变得越来越重要。电子商务网站管理系统是一个为了适应社会发展,为广大网民提供服务的网站。通过电子商务网站系统,可以扩大公司信息的宣传和商品的宣传,实现买卖双方有关商务的信息流、资金流和物流的交互。手机销售电子商务是当前IT行业中基础管理电子商务之一。通过整合IT网络中各种独立的资源,手机销售电子商务提供从特定手机销售的角度对IT资源进行监控,对不同类型的资源进行分类管理,同时依据业务影响进行度量计算,根据需要触发相应动作以应对变化。使IT网络具备智能化、自动化的监控和响应能力,为IT用户提供更高质量的服务。课题中将学到的BI商务智能知识与企业原有的各类信息系统结合起来,建立新的系统,让整个销售团队的成员可以方便的使用(或部分经销商和零售商也可以使用),实现对产品的销售跟踪和管理,记录和收集从产品初期上市到消费者手中,所经历的经销商及零售终端所发生的一系列活动和促销的信息。主要涵盖:经销商管理,零售商管理,促销管理等环节。本研究设计的手机网上电子商务网站是利用ASP技术,结合ACCESS数据库进行建设,在网站建设中,分析关键的模块,通过调试说明,对电子商务网站的运行进行了较深的说明。在网站设计过程中,尽量地把数据库的数据完善,增加电子商务的价值,以便用户在登陆期间能更加完善地利用到网站资源,为企业创造更多的价值。用ASP语言构建的电子商务网站,实现信息数据的动态发布是一种合适的选择。在我们的电子商务建设中还要充分考虑到后台数据库可能面临的问题,采用上述优化方法之后数据库性能得以显著提高,应用程序运行更加稳定快速。本研究在整合企业销售信息资源的同时,为企业辅助建立销售团队人员培训、管理、考核机制等。确保系统能够应对市场中的变化,快速收集和分析信息,提高决策水平和市场反应和执行速度,进一步提高信息的使用效率。更多还原

【Abstract】 As more and more online shopping rises, and generally recognized by society, establishing a professional e-commerce website will become increasingly important. E-commerce website management system is a website which adapts social development and provides services for network users. Through e-commerce website system, you can expand the publicity of company information and merchandise, and achieve the interaction regarding commerce information flow, capital flow and logistics between buyers and sellers.Mobile phone sales e-commerce is one kind of basic management e-commerce in the current IT industry. By integrating a variety of independent resources in IT network, mobile phone sales e-commerce will provide monitor on IT resources from the particular point of mobile phone sales, make the classification management of different types of resources, and conduct measurement calculation according to business influence, and trigger the appropriate action to respond changes as needed. To make IT network have intelligent and automatic monitoring and response capabilities, and to provide IT users with higher-quality services.In this thesis, combine Business Intelligence knowledge learned and original various information systems to create a new system, which allows the sales team members can easily use (or part of the distributors and retailers can also use), achieve the product sales tracking and management, record and collect a series of activities and promotions information happened on the distributors and retail terminals experienced from the early product launch to the hands of consumers. Mainly covers: distributor management, retailer management, promotion management and so on.Mobile phone e-commerce website designed in this study is to use ASP technology, combine with ACCESS database for construction, during the website construction, analyze the key registration module, and make deeper description on the operation of e-commerce website through the debugging instructions. In the process of website design, try to improve the data in the database and increase the value of e-commerce, so that the users can use the website resources completely during the login period and create more value for enterprises.E-commerce website built with ASP language is an appropriate choice of realizing the dynamic publishing of information and data. During the period of e-commerce construction, we should fully consider the problems faced by backing database; database performance can be improved significantly after adopting the above optimization method, and application program shall run faster and more stable.When integrating the information resources of enterprise sales, this study will auxiliary establish personnel training, management and assessment mechanism for enterprise sales team, to ensure that the system can respond to market changes, rapid collect and analyze information, improve decision-making, market response and execution speed, and further improve service efficiency of the information.更多还原