基于电子商务平台的仓储物流运营研究

【作者】 李博；

【导师】 戴锡；

【作者基本信息】 复旦大学 ， 物流工程， 2011， 硕士

【摘要】 随着电子商务和信息技术的迅速发展,诸如淘宝、当当、京东商城等B2C和C2C电子商务平台日益成熟,并渗透到了各个领域。在此背景下,物流成为电子商务的重要瓶颈之一。现代物流业为了应对信息化、智能化的服务需求,面临着运营模式需要做出相应转变的重大挑战。传统的仓储物流由于其功能单一化、利润率低、成本高的不足,急需转型,电子商务的发展对仓储物流而言,既是机遇,也是挑战。本文以基于电子商务平台的第三方仓储物流运营为研究对象,结合案例对目前仓储物流企业的运营现状和面临的挑战进行分析研究,最后提出一种系统解决方案。本文通过分析指出,目前我国的一些仓储物流企业或部门的运营管理中存在滞后性严重、信息流断层、物流过程无法全程监控等问题,导致发货效率低、库存信息缺失等现象,致使商家蒙受损失、大批顾客流失等损失。本文针对这些问题,结合W公司的实例背景,给出基于电子商务平台的系统解决方案,通过信息化、出入库流程以及订单处理的优化,可达到信息流畅通和提高发货水平的主要目的。更多还原

【Abstract】 With the rapid development of IT technology and the gradual improvement of the domestic network conditions in 21st century, e-commerce has begun to enter into various fields, especially in everyday life. The rapid growth of China’s network operators bring great changes on the logistics, distribution and trading pattern, the traditional express delivery and transport industry is facing enormous challenges. New operation mode of the logistics industry is needed to adapt to the situation.This thesis mainly focused on warehousing logistics management of 3rd Party logistics company, analyzed the problems and present improvements. Warehouse logistics company based e-commerce use third-party logistics information systems and Internet technology to improve its warehousing and logistics service operations strategy. The bottleneck of E-commerce is logistics. The traditional logistics can’t meet the needs of e-commerce development. This thesis described the W company optimization measures on information building, the storage process and the order processing, which improved the information level and service levels.更多还原