节点文献
中盐湖南株洲化工集团核心竞争力研究
【作者】 刘勇；
【导师】 黄生权；
【作者基本信息】 中南大学 ， 工商管理， 2011， 硕士
【摘要】 当今,化工行业产能过剩,供大于求,行业普遍开工率不高,市场竞争异常激烈。自2008年以来,株化集团面临原料、能源、人工价格不断上涨,而产品销售价格下降趋势,加之公司资源先天不足,未来公司必将面对诸如资源品质低、能源价格上涨、产品成本控制难度大、产品销售利润下降等难题。在如此严酷的现实中,公司怎样去谋生存、求发展,怎样去实现成为效益一流具有国际竞争力的盐化工生产基地的战略目标,怎样才能在同行业中保持持久、稳定的竞争优势,这正是本文的研究所在——企业的核心竞争力。本文通过核心竞争力的研究成果和先进经验,采用理论联系实际和对比分析方法,对化工行业及株化集团的现实状况进行总结、分析、评价,运用价值链分析方法对化工行业及株化集团的价值链作了深入的分析,得出了化工行业保持资源优势,提供上游原料供应商和下游制造商最大价值是实现其竞争优势的结论。而物料再生循环利用能力、技术研发能力及产品深加工能力是株化集团具备一定优势和潜力的三种实体能力,是其核心竞争力的构成要素。最后设计了株化集团核心竞争力的构建步骤及对策,即株化集团通过什么程序构建自身核心竞争力以及如何建设上述三种实体能力的方法。通过对株化集团核心竞争力的研究,本文希望株化集团高层能清醒、客观地认识到株化集团目前的状况,并能改善株化集团目前的生产经营形式,同时希望能给株化集团的发展带来新的思路,帮助其实现战略目标。
【Abstract】 Nowadays, the capacity of the chemical industry has been excessed, the product has been oversupplied,the rate of productivity has not been high at all and the market is getting more and more competitive. Since 2008, Zhuzhou Chemical Industrial Group faced raw materials, energy and labor cost rising, while the selling price declined. Together with deficiency of company resources, the company must face many problems such as lowing quality resource, rising energy prices, difficult control of product cost and the decline of selling profit. In such a harsh reality, how to strive for surviving and developing, how to achieve the objectives of becoming a first-class benefit and international competitive salt chemistry base,and how to keep the durable competitive advantage in the same line is the article’research......the company’s core competitiveness.The article present the core competitive research achievements and advanced experience, using the way of integrate theory with practice and contrast and analysis, to summary, analysis, evaluate the reality of the chemical industry and Zhuzhou Chemical Industrial Group. The article also using the Value-chain theory for the deep research of the value chain in Zhuzhou Chemical Industrial Group. It conclude that the chemical industry maintain resource advantages and provide the maximum value of the raw material suppliers and manufacturers is the way to realize the greatest value. The material recycling utilization ability, the technical research and development ability and its processing ability is the three entity abilities which Zhuzhou Chemical Industrial Group possessed a certain advantages and potential capacity and it is also the core competitiveness of its constituent elements. Finally, the article designs the steps and measures about building core competitiveness in Zhuzhou Chemical Industrial Group, namely how Zhuzhou Chemical Industrial Group constructing its own core competitive ability and how to build the methods of the above three entities abilities. Through the research of core competitiveness, this article hopes the executive should keep consicious clearly and objective mind in the current situation and improve the current production management form. Also, the article hopes to bring new ideas about the development of the Zhuzhou Chemical Industrial Group and help it to achieve their strategic objectives.