【作者】 王宁；

【导师】 谢芳；

【作者基本信息】 天津财经大学 ， 旅游管理， 2010， 硕士

【摘要】 现阶段人们的旅游热情越来越高,旅游者对旅游地环境的保护意识却令人担忧。虽然我国政府及相关管理部门不断加大旅游地环境保护的力度,但是却缺少旅游者的广泛响应。旅游者的环保意识不强,参与度低,使环境政策实施的效果甚微。如何提高旅游者的环境意识,增进旅游者的环境行为,是我们所面临的一个重要问题,也决定着旅游业未来可持续发展的趋势。本文在充分研究国内外环境意识与环境行为的相关文献及分析我国现阶段人们环境意识和环境行为现状的基础上,提出所要研究的问题。通过对国内外文献的梳理研究及咨询国内旅游方面的专家及学者的意见对问卷进行设计,并以天津五大道的旅游者为例,从三个方面进行描述和分析：旅游者的环境意识,它主要包括道德规范、态度、归因、主观规范及行为意图五方面；中介变量包括旅游者的负疚感预期及严重性预期；环境行为包括旅游者的环境说服行为、环境经济行为、环境管理行为等。首先对旅游者环境意识和环境行为的现状进行分析；其次对影响环境意识与环境行为的关键因素进行描述性统计分析,从而得出我国旅游者的环境意识和环境行为的现状；之后进一步进行相关分析确定环境意识和环境行为的相关性；最后探讨我国旅游者环境意识对环境行为的影响方式及影响程度,分析我国旅游者在环境意识培养中存在的不足,并提出提高旅游者的环境行为的对策办法,从而提高我国旅游产品在国际上的知名度,促进我国旅游产品的营销,同时也为设计科学的环境教育体系提供参考,为环境友好型社会构建提供借鉴。更多还原

【Abstract】 Presently people pay more and more attention for tourism, but environmental protection consciousness of tourists has been worried. Although the Chinese government and the relevant administrative departments of environmental protection continuously strengthen efforts to environmental protection, tourists’response is short of a wide range. Because the environmental awareness of tourists is not strong and the participation is low, the implementation of environmental policies has had little effect. Therefore; the important issue, which we are facing, is how to raise the environmental awareness of tourists and improve the environmental behavior of tourists. This issue also determines the sustainable development trend of tourism’s future.On the basis of the relevant literature studies on Chinese and foreign environmental awareness and the environmental behavior and the basis of the analysis of the current status of people’s environmental awareness and environmental practices in our country, the questions to be researched have been raised in this paper. By studying a large number of Chinese and foreign literature review and consulting Chinese domestic tourism experts and academics, this paper designed the questionnaire. In addition, Tianjin Five Roads are used as a typical case to be described and analyzed from three aspects:environmental awareness of tourists, including ethics, attitudes, attribution, subjective norms and behavioral intentions in five areas; intermediary variables, including tourists’ anticipation of guilt and seriousness; environmental behavior, including environmental persuading behavior to tourists, environmental economic behavior, and environmental management behavior. Firstly, this paper analyzed the current status of the environmental awareness and environmental behavior of tourists. Secondly, this paper described and analyzed the key factors of Chinese tourists’ environmental awareness and environmental behavior, hence the current status of Chinese tourists’ environmental consciousness and environmental behavior. After that, further research has been analyzed to define the relevance of environmental awareness and environmental practices. Finally, we discussed the affective methods and affective level of Chinese tourists’ environmental awareness to environmental practices, analyzed the shortcomings of Chinese tourists in the environmental consciousness, and proposed measures to improve environmental behavior of tourists to enhance our international reputation of the tourism industry and promote our tourism product. At the same time, this paper could be provided to the environmental education system of design science or for building environment-friendly society as a reference.更多还原