【作者】 李俊；

【导师】 李映照；

【作者基本信息】 华南理工大学 ， 工商管理， 2010， 硕士

【摘要】 广州市城市管道天然气经营处于寡头垄断的格局,市区与近郊地域按照政府规定划分经营,形成了地域性价格的不对等,同质同源的产品在各区域内价格差距较大。在此环境下,广州燃气集团有限公司现行价格模式不合理,无论是在天然气还是其他可替代能源的竞争中处于劣势。本文试图对现行价格模式进行改进,使其能够适应市场规律,提高广州燃气集团有限公司的核心竞争力和可持续发展能力。本文首先结合广州市城市管道燃气的定价模式的特点,并参考国外现况和定价特征,对目前定价模式进行研究和判断,分析出现行价格模式相对固定、缺乏市场性和竞争力等缺点。并根据分析的方向,结合广州市管道天然气的市场实际情况对价格模式实施改进。改进方式主要是引入浮动价格模式,提高天然气价格的抗风险能力,同时实施两部制模式的方法,为广州市内燃气企业创造一个相对公平的经营平台,然后通过价格上限模型的分析和改良,设定出较科学的终端用户价格模式,希望能成为广州燃气集团有限公司有效的价格手段,在市场竞争中取得领先,实现利润最大化。更多还原

【Abstract】 The business of Guangzhou’s pipeline natural gas is in the situation of oligopoly. The government plots out the areas of Guangzhou for different companies to sale the pipeline natural gas. It makes different prices in Guangzhou for the same gas. Because of the unreasonable price model, Guangzhou Gas Group Co.,Ltd (GGGC) is in the inferior position of Guangzhou’s natural gas and another replaceable energies competition. So the author try to ameliorate the price model to create an equitable situation and improve GGGC’s ability of competition and development.Based the domestic and overseas price model and through the economics theories, the author finds out that the actual price model is not changeable, away from market and lack of competition. So GGCC should ameliorates the natural gas price model,which were important for the GGCC not only in price competition but also in the business.According to the conclusion, the author concludes that GGGC should use the float price model first to resist the risk of the gas market. And the GGGC will use the double parts price model to create an equitable situation in upriver business. So that GGGC could improve the price upper limit model to confirm the terminal user’s price. The author hopes that the price model which is ameliorated can be use for GGGC to improve its ability of competition and get the most profit.更多还原