【作者】 李朝阳；

【导师】 胡桃；

【作者基本信息】 北京邮电大学 ， 工商管理， 2009， 硕士

【摘要】 商都网隶属于中国联合网络通信有限公司河南省分公司,是河南省成立最早、影响力最大、注册用户最多的综合性门户网站。本论文在回顾商都网发展历程的基础上,通过和河南省各大网站的优劣势对比,对商都网的现状进行了深入分析,指出了商都网在技术、栏目、内容、赢利模式等方面的不足。针对商都网目前存在的问题,本文从平台建设、功能优化、内容建设和网站运营等各个方面,提出了在新形势下商都网的改进策略,以保持商都网稳步发展,不断创新。本论文也对商都网下一步的运营和发展提出了相关建议,一是建立与河南联通宽带用户相关联的统一认证体系,完善用户细分和精准营销；二是开展电子商务应用,增加网站新的收入增长点；三是加强对外合作,实现共赢。从而使商都网不断地得到发展和壮大,继续做好河南互联网站的领跑者。更多还原

【Abstract】 Shangdu Net is attached to part of Henan Province branch of the China unicom Co.Ltd. It is a comprehensive website, as the oldest in Henan Province, has the greatest influence and most registered users.this paper made in-depth analysis to the current situation of shangdu Net, reviewing the development process and comparing advantages and disadvantages of the major websites in Henan.It pointing out the shortage in technology, content, Profit model.For Existing problems, this article Proposed improvement strategies for Shangdu Net in the new situation, from some aspects of the platform construction, function optimization, content development and Web site operators, to maintain the steady development and innovative of Shangdu Net.This paper provided some recommendations for operation and development of Shangdu Net, One is to establish and Henan China Unicom broadband users associated with a unified certification system, improve the user segmentation and precision marketing; second is to carry out e-commerce applications, to increase new revenue growth site; third is to strengthen co-operation.By these ways, Shangdu Net is developing and growing well, It will continue to do the website leader in Henan Internet.更多还原