【作者】 朱伟；

【导师】 张林；

【作者基本信息】 苏州大学 ， 运动人体科学， 2010， 硕士

【摘要】 研究目的:南京市是经济强省江苏的省会城市,具有经济、科技、教育和社会文化氛围等方面的突出优势。在社会和经济高速发展的新形势下,健身俱乐部的建设与发展、以及经营管理等问题都遇到了前所未有的挑战。解决其发展中遇到的问题,提出相应对策建议,保障健身俱乐部健康稳定发展是本研究的目的。对象与方法:本文以南京市健身俱乐部为研究对象,运用文献资料法、问卷调查法、专家访谈法、数理统计法及逻辑分析法对南京市健身俱乐部的现状进行调查研究,并提出相应发展对策。研究结论:(1)南京市健身俱乐部的经营状况基本良好,在全民健身活动中能够发挥出积极的作用,并有较大的发展空间。(2)南京市健身俱乐部的经营以中等规模为主,基本能满市民的健身需求,但法规体系的建设滞后(3)南京市健身俱乐部开展的项目和消费者所喜欢的项目相关性不强,健身项目较全面,没有突出特色,说明南京市健身俱乐部的课程设置有待进一步优化。(4)南京市健身俱乐部教练员年龄呈现年轻化,文化层次有待进一步提高,体育专业,特别是健身健美专业的教练员偏少,专业知识比较欠缺。(5)南京市健身俱乐部教练员对自己的工作满意度一般,主要是在工作待遇、俱乐部前景、工作时间、自我价值实现等方面。(6)南京市健身俱乐部会员年龄结构呈现年轻化,会员健身目的呈现多元化,以“增进健康”为主要目的。发展对策:完善政策法规;培养健身俱乐部管理人才;提高教练员的服务水平,加强与体育院校的办学合作规范健身教练员培训;开发有俱乐部特色的产品;科学俱乐部经营理念;健身俱乐部经营形式多元化;提高健身指导员专业素质和服务意识;对非会员开放,扩大消费群体;抓住“2014年青奥会”在南京举办的机遇促发展。更多还原

【Abstract】 Research Target: Nanjing is the capital city of economic Jiangsu province, with superiority of economic, technological, educational and cultural atmosphere. Under the current circumstance of rapid social and economic development, the construction, development and management of fitness clubs are facing unprecedented challenge. To solve problems encountered in its development, put forward corresponding countermeasures and ensure healthy and stale development are the purposes of this research.Objects and countermeaures: The literature France, questionnaire, expert interview, method of document and logic analytical method are utilized in this thesis, which includes the status in quo of the fitness clubs in Nanjing and corresponding development approaches.Result of study:(1)Generally speaking, most of the fitness clubs in Nanjing run well with a promising future , contribute to increasing prosperity of national fitness program.(2)The general scale of the fitness clubs in Nanjing is medium size, which basically satisfies the demand of citizens, while the related regulations have not been constructed accordingly. (3) The items adopted in fitness clubs in Nanjing do not have much to do with the items liked by consumers. Although there are a big range of items, they owns no outstanding characteristics, which means the curriculum setting should be further optimized.(4)The fitness instructors are comparatively young, who lack professional knowledge, and whose culture level ought to be further enhanced. Only a minority of them graduate from Physical Education, not to mention Fitness Professional.(5) The occupation satisfaction of the fitness instructors is average, mainly on salary, future of the club, working hours, fulfillment of personal value etc(.6)The aims of body building are diversified, mainly on enhancing health. Development countermeasure: Complete politics and regulations, cultivate managers for fitness clubs, promote the serve of fitness instructors, enhance cooperation with sports academics to regulate the coach training, develop the products with characteristics of the fitness club, make the managing philosophy more scientific, diverse the models of health club management, improve the professional quality and service awareness of fitness instructors, open the fitness clubs to non-members, expand consumer groups, and grasp the opportunity of“2014 Youth Olympics”being held in Nanjing to promote national fitness problem.更多还原