【作者】 李欣；

【导师】 王健；

【作者基本信息】 南开大学 ， 旅游管理， 2010， 硕士

【摘要】 文化创意产业近年来发展迅速,在许多国家获得了巨大成功。文化旅游方兴未艾,与文化创意产业一样,拥有共同的文化本质。文化旅游与文化创意产业由“文化”二字相连具有与生俱来的联系。本文回顾了文化创意产业与文化旅游相关的研究文献和在世界各地的发展现状,界定了创意、文化创意产业、文化旅游、文化旅游产品等概念,并建立起创意的视角。本文利用文献收集法、归纳法、案例分析法等研究方法,总结出文化旅游产品与文化创意产业之间的交合点,并试图在此交合点处、在创意的视角之下对文化旅游产品进行设计。文章第四部分提出了相关的设计原则和设计步骤：创意视角下文化旅游产品的设计原则包括突出文化性、创意性、可行性和总体服从性原则；设计步骤则至少要包括人才储备、调研和寻找与创意产业结合点几步。最后,在以上原则指导下,对天津市西青区杨柳青镇的文化旅游开发进行案例研究,通过对其地理、历史、文化概况的介绍和SWOT分析方法,分析了杨柳青镇进一步开发文化旅游的优势、劣势、机遇及挑战。结合杨柳青镇的文化旅游资源、旅游基础设施等具体情况,对其未来的文化旅游发展从时尚休闲古镇和与文化创意产业或其他产业结合两个角度进行分析,希望能对杨柳青镇的文化旅游开发提供一些新的思路。更多还原

【Abstract】 Creative industry grows very fast in many countries in resent years. Meanwhile, cultural tourism is just unfolding in China, which has the same essence "culture" as the creative industry. Because of this, there are natural connection between creative industry and cultural tourism. This paper reviews the relative literature and current situation on these two fields, gives the definition of creativity, creative industry, cultural tourism and cultural tourism product, and establishes the creative perspective. Through literature collection, induction and case study, the writer summarizes the intersections between these two industries, and attempts to design the culture tourism product at these intersections from creative perspective. In the forth part, the paper proposes the principles and steps of designing from this perspective:the principles include emphasizing laid on culture factors, originality, feasibility and general coordination; the steps include talents reserving, investigation and searching combination point between two industries. In the end, in the guidance of the principles before, there is a case study of Yangliuqing town in Xiqing district Tianjin city, which analyses the strength, weakness, opportunity and challenge on developing culture tourism industry through analyzing its geography, history, culture and SWOT analysis. Combining with the culture tourism resources, tourism infrastructure and other concrete conditions of Yangliuqing town, the writer gives some thoughts from fashion & leisure perspective and developing creative industry or other industries perspective, hoping to provide some new ideas for Yangliuqing’s culture tourism.更多还原