【作者】 吕岩；

【导师】 李洁红；

【作者基本信息】 哈尔滨工业大学 ， 外国语言学及应用语言学， 2009， 硕士

【摘要】 通感通常被认为是一种常见的修辞手法,指用描写一种感官印象的词语去描述其他感官印象,以期达到独特的审美效果。自从莱考夫和约翰逊的《我们赖以生存的隐喻》问世以来,不少学者和语言学家开始对传统的通感修辞手段进行反思,从一个全新的角度对通感进行认知研究。本论文基于前人的研究成果,以认知语言学为框架,借助莱考夫和约翰逊的概念隐喻理论,从认知的角度对广告文本中的通感进行研究。论文从期刊、书籍、电视和网络中选择各类中英文广告文本作为语料,分析这些语料中的英汉通感现象,以揭示通感现象的认知本质。本研究将通感视为一种特殊的隐喻。通过分析中英文广告文本,本研究得出结论:(1)触觉、味觉、嗅觉、听觉和视觉均可以作为通感隐喻中的源域和目的域,但最常见的通感隐喻是从触觉、味觉、嗅觉、听觉等感觉到视觉这一高级感觉的映射,广告文本中的通感通常为从低级感觉到高级感觉的映射;(2)通感隐喻中的源域有时是意觉,意觉不属于基本感觉范畴层次,它是一种更加抽象和难以触及的感觉,指代人们的情感、心理活动、性格特征等更加复杂的概念;(3)通感隐喻中的映射不拘泥于两个域间的映射,时常表现为混合映射,即两个源域同时映射到目的域;(4)英汉语通感的共同性远远大于它们的差异性,这主要是人类认知普遍性的结果;(5)中西方不同的思维模式和文化决定了英汉语中某些独特的通感现象。本研究有助于人们更好地理解广告语中的通感,从而更恰当地将其应用在更广泛的领域中;同时也为今后进一步研究隐喻奠定了一定的理论基础并提供了丰富的语料。更多还原

【Abstract】 Synaesthesia is commonly regarded as a rhetorical device, meaning the use of metaphor in which terms relating to one kind of sense-impression are used to describe sense-impressions of other kinds. Since the publication of Lakoff &Johnson’s Metaphors We Live By (1980), many scholars and linguists began to reconsider the traditional theory of synaesthesia, shedding a new light on the study of synaesthesia by adopting a cognitive approach. Based on the previous researches, this thesis attempts to analyze synaesthesia in advertising texts according to Lakoff &Johnson’s Conceptual Metaphor Theory (CMT). The study chooses both English and Chinese advertising texts from magazines , books , TVs and internet as language data and gives a further analysis of them for the purpose of discovering the cognitive nature of synaesthesia.Synaesthesia is considered as a special metaphor in the study. By analyzing the collected advertising texts, we come to the following conclusions: (1) Hearing, vision, smell, taste and touch can serve as both source domain and target domain in syaesthetic metaphor. But the most commonly used synaesthesia is the mapping from hearing, smell, taste and touch to vision, that is, from the low-grade senses to the advanced senses. (2) Inner feeling can also serve as the source domain of synaesthesia. It is not a basic sense, but a more abstract and inaccessible sense of human beings referring to emotions, psychological activities, and personalities, etc. (3) It is often the case that synaesthetic metaphors do not involve mappings between two sense domains but mingle and mix more sense domains at the same time. Two or more source domains can be mapped simultaneously into the same target domain. (4) There are far more similarities between English and Chinese synaesthetic metaphors than differences, which mainly result from cognitive universality of human beings. (5) Different thinking modes and cultures contribute to the unique synaesthetic metaphors in English and Chinese.The study of synaesthesia in advertising texts helps understand synaesthesia better, thus adopting it in more fields. Moreover, this thesis provides theoretical basis and abundant examples for further study of metaphor.更多还原