【作者】 杨凯；

【导师】 王生平；

【作者基本信息】 山西大学 ， 工商管理， 2009， 硕士

【摘要】 国家为了形成相对均衡的电信竞争格局,增强自主创新能力,提升电信企业的竞争能力,促进行业协调健康发展,计划利用现有三张覆盖全国的第二代移动通信网络和固网资产,深化电信体制改革,同时大力推进电信基础设施共建共享。在这新的竞争环境下,如何找到有效的竞争手段,保持IP网业务的可持续发展是摆在ZJ电信管理者面前的难题。企业管理者需要突破传统思路,合理制定ZJ电信IP网发展战略。本文试图从战略层面上对ZJ电信IP网发展问题作一些思考。本文从ZJ电信IP网现状分析,提出了网络发展过程中所遇到的问题;运用PEST法从四个方面分析了ZJ电信IP网市场的外部环境;结合波特五力分析模型分析了zJ电信IP网业务所处的严峻的竞争形势;构建ZJ电信IP网SWOT矩阵,指明ZJ电信自身所处的优劣势以及面临的机会和威胁;最终提出ZJ电信IP网发展总战略,并从技术、业务、市场三个角度提出发展的具体策略。更多还原

【Abstract】 In order to form a relatively balanced pattern of competition in telecommunications, enhance the capability of independent innovation also enhance the competitiveness of the telecommunications business, promote the healthy development of the industry to coordinate, our country planned use the existing three nationwide second-generation mobile communications networks and fixed assets, deepen the telecommunications system reform, meanwhile vigorously promote the sharing of telecommunications infrastructure to build. In this new competitive environment, how to find an effective means of competition, maintain the IP network to the sustainable development of the business is one problem which ZJ telecommunications manager facing. Enterprise managers need to break through the traditional idea, establish a reasonable strategy of ZJ IP telecommunications network development. This article attempts to make some thinking of ZJ IP telecommunications network development based on strategic level.This article analyze from the IP telecom network of current situation, put forward in the development of network problems; use PEST Analysis method to analyze from four sides of ZJ IP telecommunications network market’s external environment; combined Michael Porter’s model Five Forces Model to analyze the tough competition of ZJ IP telecommunications network business; build ZJ IP telecommunications network SWOT Analysis, specified ZJ Telecom’s own advantages and disadvantages as well as opportunities and threats facing; finally put forward chief strategy of ZJ IP telecommunications network development, put forward the development of three specific detail Strategy from technical operational and marketing.更多还原