【作者】 张之峰；

【导师】 朱玉春；

【作者基本信息】 西北农林科技大学 ， 农业经济管理， 2009， 硕士

【摘要】 改革开放30年以来,我国政府一直十分重视农业信息化工作,特别是在党中央国务院提出全面建设社会主义新农村的战略方针之后,党和政府已将农业信息化建设提升到国家战略发展的高度。在取得巨大成就的同时,我们却不得不面对农民在信息经济活动中依然弱势的现状,信息不对称对我国广大农民,尤其是仍专注于农业经济领域的农民,还存在明显的约束,如何解决这一问题是近来许多学者与研究人员关注的热点。本文正是基于上述问题进行的研究。因此,本文研究的目的是一方面希望通过对典型农户信息行为的某一环节进行深入研究分析,找出其中的特征和内在规律,确定阻碍目前农业信息化进程的约束条件;另一方面,通过对典型农户信息行为的研究,为各类信息服务提供商改进信息服务方案提供新的有价值的借鉴。本文基于上述目的,采取理论研究与实证研究相结合,定性分析与定量分析相结合的方法,对农户信息搜寻行为特征及其与约束条件的关系展开研究。本文包括以下六部分内容:第一章论述了本文研究的背景、目的、意义、研究动态、研究思路方法和创新之处;第二章对典型农户信息搜寻行为与路径优化的基础理论进行了分析;第三章在分析农户信息行为特征基础上,提出农户信息供求面临的问题;第四章通过构建农户信息搜寻行为相关模型,从理论上描述其信息搜寻行为的基本特征;第五章以信息搜寻维度与信息搜寻强度模型为基础,运用调研资料,对典型农户信息搜寻行为与约束条件之间的关系进行实证性研究;第六章利用实证研究的结果,分析了典型农户的信息搜寻路径,构建路径优化模型,并提出可行性建议。通过对本文涉及问题的探讨及研究,最终得出如下结论:农户的信息搜寻行为需要经过一系列的环节才能实现,并且农户信息搜寻行为要受到多种因素的约束。对于不同问题需要的不同信息,这些约束对于搜寻行为还会产生不同的影响。不同类型农户的信息搜寻行为并不完全相同,之间既有关联又有区别,不同约束条件对于不同农户的信息搜寻行为也起着不同的作用。因此,作为各类信息服务的提供者,并不能简单地对不同环节、不同信息以及不同类型农户采取统一的信息服务,而是应该因人而异、因搜寻的内容而异、因搜寻行为的环节而异。更多还原

【Abstract】 Since reformation have opened for 30 years, our country government attaches importance to agriculture informationize work always. Especially after strategic principle bringing forward the new rural area building a socialism all round in State Council of the Central Committee of the Party, Party and the government have lifting agriculture informationize construction on the altitude about the country strategy developing. Great achievements in the same time, we still have to face the farmers activities in the information economy is still vulnerable status, the information asymmetry constrain significantly masses of peasants in China, especially someone that focused on the agricultural economy areas. whether it is a party to the farmers or agricultural information service provider side, that is a question many scholars and researchers take attention to recently. This article is based on the above issues and questions arising. Therefore, on the one hand,the purpose of this paper is discovering the block of the current agricultural informationize process,through a particular study to a the information behavior link of representative farmers,and identify the characteristics & inherent rules, On the other hand, the purpose of this paper is providing a new valuable experience for all types of information service providers to improve the information services program,by researching and analysizing the information behavior of representative farmers.Based on the above-mentioned purposes,it is researched and analysize about information searching behavior of representative farmers with restrictiing factors, using the method of combining theoretical research with empirical studies and combining qualitative analysis with quantitative analysis, based on collating information in some rural areas in Shaanxi Province. In this paper, the results of research in the following areas: First of all, to build a typical farmer, and describe their characteristics on information searching behavior,based on analysizeing the relationship between informationize and farmer’s economic behavior. Secondly, information search behavior of the representative farmers is empirical researched,to have finded the relationship between information search behavior of representative farmers and the constraints ,based on information search dimensionality model and information search intensity model,using of investigating information.The following conclusions are reached finally, through the research related issues: information search behavior of farmers can be achieved what need to go through a series of links, and it should be bound from a variety of factors, to Different issues needs for different information, but also, these constraints will have different effects on the search behavior. information search behaviors of different types’farmers is not identical, correlation and difference exist between them , different conditions play the role for different information search behavior of different farmers. Therefore, various types of information service providers can not simply take a unified information services for different segments to different information and different types of farmers, but should be treated differently, according to different people, different content and different activities.更多还原