【作者】 陈莉；

【导师】 郑焱；

【作者基本信息】 湖南师范大学 ， 旅游管理， 2009， 硕士

【摘要】 工业旅游在中国已正式进入市场化运作阶段,在工业旅游快速发展的今天,工业旅游产品开发已经成为影响都市旅游可持续发展的重要因素,因此有必要加强研究。本文将在系统研究工业旅游相关理论及国内外研究成果的基础上,以全国工业旅游示范点、陶瓷珍品釉下五彩瓷原产地—醴陵红官窑艺术陶瓷生产基地为切入点进行实证研究,运用SWOT分析法对醴陵红官窑发展工业旅游的优势、劣势、机会和威胁进行分析,以产品为核心的区域旅游开发昂谱(RMP)分析理论为基础,深入研究醴陵红官窑工业旅游发展的制约因素及开发效应,依据RMP、TPC、PLC三大理论结合客源市场特征提出醴陵红官窑工业旅游产品的开发策略和产品设计构想。本文共分五章:第一章简述了论文的研究背景、选题意义、研究方法和技术路线。第二章对工业旅游相关概念进行了界定,并阐述了本文研究涉及到的理论基础,包括旅游产品开发理论、体验经济理论、顾客满意度理论、旅游消费者行为理论等,旅游地生命周期理论、TPC理论并对相关概念进行了界定。第三章通过问卷和实地调研分析了醴陵红官窑工业旅游发展的宏观背景和开发现状,并用swot分析法就红官窑陶瓷生产基地发展工业旅游的优势、劣势、机会和威胁进行评价。第四章通过问卷和实地调研获得了大量关于红官窑工业旅游客源市场的数据,并运用SPSS软件对数据进行了分析,在此基础上得出了醴陵红官窑工业旅游的客源市场特征,阐述了现实顾客的旅游现实感受与潜在顾客的旅游期望值之间的差距,并分析了差距产生的原因。第五章依据RMP、TCP、LPC三大理论结合客源市场特征对醴陵红官窑工业旅游产品开发提出了建议和构想,使本文研究具有实际指导意义。结语部分对论文进行了小结,指出了研究中存在的不足,并提出了有待于进一步研究的问题。醴陵红官窑工业旅游开发实证研究,以目标市场满意为目标,一方面有助于实现工业旅游与醴陵红色旅游的和谐互动,另一方面也为长株潭工业旅游发展的总体战略和具体方案提供理论和技术的支持与参考。更多还原

【Abstract】 Industrial tourism has entered the Chinese market, an operational phase. With current rapid development of industrial tourism, its product development has become an important factor of effecting sustainable development in cities, thus it is necessary to strengthen the research. Based on the research of related theory and the progress home and abroad , this paper begins to perform empirical researches on the Liling Red Official Kiln, the origin place of five-color painted ceramic under glaze and the example of national industrial tourism, analyzes the strengths, weaknesses, opportunities and threats of developing industrial tourism of Liling Red Official Kiln by SWOT, researches its restraints and effects based on the analysis of RMP, and offers the development strategy and design concept combining the market characteristics with RMP, TPC and PLC.This article consists of five chapters in all. The first chapter introduces the background, significance, researching methods and techniques; the second chapter defines industrial tourism and states the theoretical principles including the theory of developmental tourism products, of experience economy, of customer satisfaction and of the consumer’s conducts; through questionnaires and field survey, the third chapter analyzes the macroscopic background and development situation of Linglin Red Official Kiln; the fourth chapter presents the gap between the understanding of tourists and expectation of potential tourists, and analyzes the reason for it; in the last chapter, it offers several ideas and suggestions on the development of tourism products, which makes it more practical.The author points out the weakness and affords a further study on the industrial tourism by summarizing the last part.Developing the industrial tourism of Liling Red Official Kiln, it not only benefits the interaction of Tour of Revolution in Liling with the industrial tourism but also affords the technology and theory for total strategies of the industrial development among Changsha, Zhuzhou and Xiangtan.更多还原