四川省公路规划勘察设计院发展战略研究

【作者】 张鸿；

【导师】 李永强；

【作者基本信息】 西南财经大学 ， 工商管理， 2008， 硕士

【摘要】 企业发展战略是根据企业的总体目标所确定的企业在未来一定时期发展的总体设想和谋划。随着全球经济一体化进程的加快,市场竞争越来越激烈、外部环境越来越复杂多变,企业意识到要想求得生存和长远发展,就必须制定科学、合理的企业战略,通过强化自身的优势,取得企业内部资源与外部环境的动态平衡,形成企业生存和持续发展的基本保障和前提。我国公路勘察设计行业经过几十年的发展,已经成为我国促进社会发展、国民经济发展的重要组成部分,是我国基础设施建设、经济快速增长的驱动力。但我国公路勘察设计企业做不大、做不强却一直是公路勘察设计企业的发展难题。目前,国资委正在对勘察设计企业的改制工作进行深入的研究,四川省也开展了全面推动勘察设计企业改制的工作;同时,国家和地方有关部门与行业协会正进一步规范勘察设计行业的工作,以创造更加健康、有序的竞争环境。因此,在目前社会、经济快速发展的形势下,就四川省公路规划勘察设计院的发展战略进行深入的研究和探讨,对我国公路勘察设计企业甚至其他勘察设计行业的发展具有很强的借鉴意义。本文运用PEST分析方法对公路勘察设计企业所处的外部宏观环境进行了分析,同时运用波特五力模型对行业竞争环境进行了研究,总结提炼出了公路勘察设计行业所面临的机会和遭遇的威胁,为后文制定四川省公路规划勘察设计院的发展战略奠定坚实的基础。同时,本文通过对四川省公路规划勘察设计院现状的分析和概括,对企业内部资源和能力进行了充分的论证、评估和判断,并通过SWOT分析总结了企业自身的优势和弱势、面临的外部机会和威胁,认为四川省公路规划勘察设计院自身具有非常明显和突出的人才、技术、设备、软件、企业品牌等方面的优势和大量资源,面临着我国、我省公路建设大发展的良好发展机遇,但也面临着外地企业进入、外行业企业进入的威胁和挑战。通过外部环境和内部资源分析,结合四川省公路规划勘察设计院的使命和远景,本文设计了四川省公路规划勘察设计院发展战略的总框架,提出采用同心多元化和纵向一体化相结合的总体发展战略,一方面以道路勘察设计为核心,大力发展桥梁、隧道、岩土、环保、交通工程等专业的勘察设计业务,另一方面逐渐向前期规划、项目前期咨询方向纵向发展,以达到利用已有的人员、技术优势等资源进一步开拓发展、降低竞争风险的目的。在此基础上,还研究和提出了相应的战略实施对策和保障措施,提出通过大力推行体制转变和组织变革、努力培育企业核心竞争力、完善人力资源管理、加强品牌建设、建立良好的企业文化、加强企业信息化建设等措施,保证四川省公路规划勘察设计院发展战略的顺利实施和稳步推进。更多还原

【Abstract】 Enterprise development strategy is based on the overall business objectives identified by the companies a certain period of time in the future development of the overall vision and plan. In the market competition is becoming fiercer and fiercer, the external environment has become increasingly complex circumstances, the enterprises to seek survival and long-term development, we must formulate a scientific and rational corporation strategy.Highway Survey and Design of China’s enterprises do not big, do not strong Highway Survey and Design has been the development of enterprises problems. In this situation, the Sichuan Highway Survey and Design Institute of planning the development of strategic deep study and exploration, Highway Survey and Design of China’s enterprises and other sectors of the survey and design development of a strong reference.PEST analysis in this paper on the use of Highway Survey and Design Enterprises in which the external macro environment for the conduct of the analysis, the use of force model of the industry competitive environment for the conduct of the study, summed up the refining industry survey and design of the highway facing the opportunities and threats encountered.At the same time, the paper by the Sichuan Provincial Highway Survey and Design Institute of Planning and Analysis summarized the status of the internal resources and capability to conduct a full evaluation, assessment and judgement, and through SWOT analysis summed up their own strengths and weakness of the external face Opportunities and threats Through the external environment and internal resources analysis, with the Sichuan Provincial Highway Survey and Design Institute of planning the mission and vision, the paper design of the Sichuan Provincial Highway Survey and Design Institute of Development Planning, the overall framework of the strategy, adopted by concentric diversification and vertical integration of the overall integration of Development strategies,on the basis of which this paper provides suggestions for implementation of the strategy for the corresponding countermeasures and security measures to ensure that the Sichuan Provincial Highway Survey and Design Institute can smoothly and steadily implement the development strategies.更多还原