【作者】 刘毅；

【导师】 武邦涛；

【作者基本信息】 上海交通大学 ， 工商管理， 2007， 硕士

【摘要】 随着入世及全球化进程的发展,中国的商务旅行活动日趋频繁。相应地,商务旅行市场也成为我国旅行社发展潜力最大的细分市场之一。而我国旅行社业在商务旅行服务领域,尚处于“结构性供给不足”状态,相关产品和服务的专业化水平还有待提高。目前,国内外旅行社现有的商务旅行服务形式,主要可以概括为四种,即单项代理服务模式、外包服务模式、项目管理服务模式以及合作化服务模式。对于任何商务旅行服务,客户组织的差旅政策是旅行社服务的依据。鉴于合作化商务旅行服务模式将成为旅行社商务旅行服务的趋势,本文结合美国运通旅行社的商务旅行管理服务进行了实证分析,并结合我国具体的市场环境,对运通模式的“本土化”进行了初步探讨。旅行社商务旅行服务合作化趋势的发展,表明旅行社的商务旅行服务逐渐由“信息密集型”转变为“知识密集型”;旅行社的商务旅行服务逐渐地向其客户组织内部延伸;旅行社服务的对象和内容,逐渐由对具体业务的操作,转变为一种客户组织授权下的管理职能。通过本文的研究,笔者期望能够以此为国内大型旅行社,以及大中型客户企业采用商务旅行管理服务的实践,提供一些参考和建议。更多还原

【Abstract】 As China’s joining to WTO and the strengthening of the globalization trend, business travel in China has much more developed. Accordingly, the business travel market will be one of the most potential segmental markets for travel agencies in China.In some developed-countries, it has been a trend that companies, associations and government-organizations are used to using travel agencies’ professional service for their business travel management.At present, the development of China’s travel agencies in business travel segment is only incipient. The specialty and the scale of the products and service are both to be enhanced. Analyzing the development of business travel service and the successful modules of some foreign travel agencies is helpful to the domestic travel agencies.This article summarizes all kinds of business travel service as four modules, they are single-module, outsourcing-module, item management module and cooperation-module. By the comparison analysis about the module of Corporate Travel Management of American Express, this article analyses the cooperation module of the business travel service of travel agency, and analyses some difficulty for travel agencies in China in using the cooperation service module.This article is hoped to propound some advice for travel agencies and company customs on how to practicing business travel service.更多还原