【作者】 刘红；

【导师】 卢向南；

【作者基本信息】 浙江大学 ， 管理科学与工程， 2011， 硕士

【摘要】 随着经济的发展,现代服务业在国民经济中的作用越来越显著,发达国家的现代服务业发展现状已经证明了这一点。国家的经济发展需要产业支撑,而产业的发展壮大是以其产业内的企业发展为基础的,作为经济结构中占最大比例现代服务业企业,其发展的好坏与否直接影响到国民经济的发展。本文以现代服务业企业为研究对象,从现代服务业企业的竞争力入手,在文献综述和实证分析的基础上建立了现代服务业企业竞争力测量评价指标体系,在理论上将现代服务业企业竞争力测量评价体系分为显性指标体系和隐性指标体系。企业竞争力主要表现为显性指标体系,以财务指标为基础,通过AHP法确定了显性指标体系中各个指标的具体权重,确定了现代服务业企业竞争力测量指标。同时,基于竞争力的显性测量评价体系,本文将竞争力的隐性指标,作为竞争力的影响因素来分析,在影响因素中,本文结合现代服务业的特点,将顾客影响因素提到与战略等其他五个影响因素一样重要的层次,建立了现代服务业企业竞争力影响因素模型,通过实证分析,运用因子分析和回归分析验证了假设和模型的合理性。最后在实证分析的基础上,说明了本研究的不足,并提出了后续研究的方向。更多还原

【Abstract】 With the development of economy, the role of modern service industry in the national economy is more significant. Development of modern service industry in developed countries have proved that. Country’s economic development needs of industry support, and the industry is in its development and growth within the industry-based enterprise development. As the largest share of the economy, the development of modern service is good or not directly affect the national economy. In this paper, the research object is modern service industry enterprises, and the research is started from the competitiveness of modern service enterprises. After the literature review and empirical analysis, the modern service industry competitiveness evaluation index system is set up. The index system is divided into explicit and implicit index system. Explicit index system is based on the competitiveness of enterprises that focus on financial indicators. Through the AHP method the specific weight of each index is determined in the explicit index system. For implicit index, although it could be used to evaluate the competitiveness of enterprises, but in this article, the implicit index is analysised as the affecting factors to the explicit index. Regard to the character of modern service industry, in the article, the customer factor is as important as the other five affecting factors, such as strategic factor. Based on the literature review, this paper established the model of the affecting factors to modern service enterprises and the empirical analysis verifies the reasonableness of assumptions and models.更多还原