【作者】 张洁；

【导师】 李连志；

【作者基本信息】 河北科技大学 ， 设计艺术学， 2011， 硕士

【摘要】 在现代商业广告中,橱窗陈列已经是一种越来越重要的广告形式,并且也是装饰商店店面的有效手段。橱窗作为商店形象的组成部分,不仅是传达商品信息的陈列空间,同时也是整个社会环境的一部分,能直接或间接反映出所在城市的经济发展与文化面貌。一个构思新颖、主题鲜明、风格独特、艺术表现手法丰富的商店橱窗,它应是结合了现代时尚流行元素,采用巧妙的构思和设计,既能带给消费者视觉的欢愉与心里的某种满足,又能为消费者营造一个丰富多彩的商品陈列空间,从而调动消费者的购买欲望,达到商品销售的目的。因此,在现代商品社会中,橱窗陈列越来越多的受到商家的重视与青睐。本课题就是基于这个前提,以现代橱窗设计的发展环境和时代背景为基础,联系当代的橱窗设计,将普通橱窗设计的操作手法多样化,从静中求动,从静中取动,增强橱窗设计的文化内涵,提高商品陈列的效果,突破现有的陈列体制框架结构,为未来橱窗设计道路多元化奠定基础。本课题对现代国内外橱窗设计的发展现状做了全面分析,阐述了国内外橱窗设计的历史概况和发展现状,总结出我国的橱窗设计现状,要着眼与国际,必需结合我国的文化背景,展示国家发展的魅力,表现出民族文化的精彩。在橱窗设计时除了要注重颜色、表现形式、灯光材料外,还必须注重意境的营造。通常情况下,人们往往忽略对橱窗设计意境的营造,或认识不足,因而常常导致橱窗陈列,虽感觉华美,但吸引力却不够。通过对国内外的现状的调研以及对橱窗设计意境的研究,就其橱窗设计的历程和发展现状来看,橱窗设计艺术对展示商品,推销品牌,营造商业氛围具有极其重要的重用。运用科学技术对橱窗设计进行必要的完善和充实,营造良好的橱窗设计意境,使其更加适合现代生活气息,从而增强橱窗设计艺术的效果。应用新技术、新材料也将成为橱窗设计的未来发展方向。更多还原

【Abstract】 Nowadays in the commercial advertisement, the window design plays a very important part in advertisement as well as decorative store an effective means to store. Shop windows as an integral part of store image, not only to convey information of the merchandise to display space, but also is a part of the overall social environment that can directly or indirectly reflect the city’s economic development and culture. A novel, distinct subject, style, artistic expression rich shop windows, it should be a combination of modern popular window fashion design concept, using a fantastic idea and design, both visual joy to the consumers and Satisfy some hearts, but also for consumers to create a variety of merchandise display space, thereby promote the consumers desire to purchase to achieve the purpose of selling merchandise. Therefore, the merchandise in the modern society, the window gets more and more attentions and favor in business.This topic is based on this premise, in order to showcase the modern design and development environment based on the background of the times, contact the showcase of contemporary design all kinds of artistic conception, will showcase the design of the general operational diversification, in order to move from static, from the static in taking action to enhance the design showcase culture, improve the outcome of the economic benefits of commercial display, a breakthrough in the current structure of the display of the institutional framework for the future design of the road show lay the foundation for pluralism. The subject of modern window design at home and abroad to do a comprehensive analysis of the status quo, both at home and abroad on the history of window design and development of the status quo, summed up the status quo of China’s window design is necessary to base our international and, if necessary, combined with China’s cultural background, the display of national development the charm of the brilliant performance of the national culture.Window design, apart from color, expressions, lighting material, and another point is that in creating the mood. Usually people often ignore the design window to create a mood of certainty, or lack of awareness, which often leads to feeling it is looks good, but is not attractive. The status quo at home and abroad through research and to showcase the artistic conception design research, design come to showcase the importance and innovation, in window design and development process of the status quo, the mood of the design window to create a subject, so that Window Designed with a combination of science and technology to mobilize greater awareness of the active participation of visitors. Creating the mood and new technologies, new materials, applications will be designed to showcase one of direction in the future.更多还原