节点文献
中国网络视频文化产业研究
The Research of China Network Video Culture Industry
【作者】 王鑫;
【导师】 薛凌;
【作者基本信息】 西北大学 , 文艺学, 2011, 硕士
【摘要】 互联网是20世纪人类中的科技发明,同时也是人类智慧的结晶。如今互联网已经深刻的影响到了世界政治、经济、文化的各个层次和各种领域,促进了社会的进步发展,改变了信息的生产和传播方式。我国政府正在大力倡导和积极推动中国互联网的发展和应用。在国家政府的正确管理和政策扶植下,网络文化产业正在蓬勃发展,已经取得了长足的进步。而网络视频文化产业正是是构成网络文化产业的重要组成部分。文化产业的发展离不开理论的支持,本文正是立足于文化产业这个角度对于网络视频的相关概念予以梳理;总结在网络视频文化产业在发展过程中遇到的问题,并提出对策。本文共分为以下三个方面来对网络视频文化产业进行讨论:第一部分归纳、梳理、总结网络视频文化产业相关概念。第二部分对国内网络视频文化产业中的产业链、运营模式、盈利模式竞争等角度进行论述并分析我国网络视频文化产业所面临的各种问题,并提出对策。第三部分分析我国网络视频文化产业所面临的各种问题,并提出对策。
【Abstract】 Internet is not only the technology in the 20th century invention, but also the crystallization of human wisdom. Now the Internet has a profound impact on the world political, economic, culture and all levels in various fields, and promoting social progress and development. It has changed the way the production and dissemination of information.My Government is vigorously advocating and actively promoting the development and application of Internet in China. At the national government’s proper management and policy support, the network of cultural industry is booming, has made considerable progress. The cultural industry in the online video networks constitutes an important part of the cultural industry.In this paper, the text is divided into the following three aspects:The first part of article, I sort, conclude the concept of network video cultural industries.The second part of article I discuss the network video culture industry on the domestic network video chain in the competition.The third part of the analysis of the network video culture industry facing the industry and propose a solution.