【作者】 祝贺；

【导师】 马路；

【作者基本信息】 苏州大学 ， 设计艺术， 2010， 硕士

【摘要】 用“体验”的形式去展示产品,可以被定义成“体验展示”。近年来,随着展会经济的繁荣以及高科技展示技术的发展,“体验展示”的设计理念已在商业会展中得以广泛采用。本文从比较“展示”和“体验”两词的词义入手,阐述了“体验展示”的概念;分析了“体验展示”的三个层次:产品体验、理念体验和价值体验;进而较系统地提出了一些“体验展示”的实现方式,包括方案策划、互动的体验方式以及新的体验手段等。“体验展示”很大程度上打破了传统展示设计的模式,传统的展示设计的核心是“展示”本身,而“体验展示”的核心却是“体验”。这对于展示设计师而言,设计思维、设计方法、设计流程的转变不言而喻,他们应该转换思维,站在新的起点上去规划设计未来。??更多还原

【Abstract】 The definition of Experience Exhibition is to exhibit products through the viewers’experience. With recent prosperous of economics and development of high-tech in exhibiting, Experience Exhibition has been well received and applied in commercial conventions. This paper compares the definitions of two words, exhibition and experience; it then interprets the concept of Experience Exhibition, analyses its three layers: products experience, concept experience and value experience; finally, it proposes a number of methods and approaches of Experience Exhibition, which include proposal planning, interacting experience design and new experiments, and so on. Experience Exhibition breaks the traditional exhibition design model, whose essence is the exhibit itself; whereas Experience Exhibition’s core value is to let the viewers to experience the products exhibited. For exhibition designers, it is inevitable that they should switch their mind sets, and use new concepts, approaches and procedures to design the future exhibitions.更多还原