【作者】 易滢滢；

【导师】 阎友兵；

【作者基本信息】 湘潭大学 ， 旅游管理， 2010， 硕士

【摘要】 旅游业的战略联盟最初是在旅游饭店行业中兴起的,随着旅游业的进一步发展,战略联盟也逐渐走进旅游业中的其他部分,其中景区联盟就是新的研究对象。长株潭城市群是湖南省的核心区域,目前已被列入国家“十一五”计划,同时被世界银行选为首批资助开发城市发展战略研究的合作对象。本文研究长株潭城市群的景区战略联盟,对于推动长株潭城市群景区合作、促进长株潭地区和湖南省旅游经济可持续发展具有十分重要的战略意义。为了将这种新的企业经营模式融入景区管理中,本文首先分析了其理论依据,即:竞合理论、价值链与供应链理论、交易费用理论、博弈理论,以这些理论为基础,对景区战略联盟进行了充分的理论阐述,同时提出了景区战略联盟的概念和一般特点,并划分了景区战略联盟的类型:(1)根据景区联盟的层次划分,可分为景区经营层联盟和景区公司层联盟。(2)根据景区联盟的组建方式划分,可分为景区静态战略联盟和景区动态战略联盟。(3)根据景区联盟成员是否具有竞争性来划分,可分为竞争性景区战略联盟和非竞争性景区战略联盟。另外,本文还研究了长株潭景区的发展现状和发展趋势,并对长株潭城市群景区战略联盟的可行性进行了分析,同时阐明了长株潭城市群景区战略联盟的必要性和实施条件。本文了解和分析了制约长株潭景区战略联盟的瓶颈问题,认为体制不明、利润制约、信任危机是影响联盟发展的重要问题,并在构建长株潭城市群战略联盟的基础上,提出一系列解决办法:(1)慎重选择联盟盟友(2)改革管理机制,充分发挥政府职能。(3)培养成员互信,以提高联盟的稳定性(4)完善联盟利益分配协议。更多还原

【Abstract】 Tourism Strategic Alliance originally dedicated in hospitality industry , with further development of the tourism industry, the strategic alliance has gradually came into the rest of the tourism industry. One of the Scenic Alliance is a new object of study. ChangZhuTan Cities Cluster is the core area of Hunan province, which has now been listed in the national program for“the eleventh five-year plan”. And it was selected as the World Bank funded development of urban development strategy of collaborative object. This article on the Scenic Strategic Alliance of ChangZhutan Cities Cluster, in advancing ChangZhutan Cities Cluster scenic cooperation, promotion of Hunan provincial tourism for sustainable economic development of great strategic significance.In order to add this new business model into the scenic area of management, this article first examines the theory that, Theory of Co-opetition,Value Line Theory and Supply line Theory, Transaction cost Theory, Game Theory and so on. To these theoretical basis, on the Scenic Strategic Alliance fully theory explains. At the same time raised the scenic area of strategic alliance concepts and General characteristics, and the scenic area of the type of the strategic alliance:(1) According to the hierarchy of the Scenic Strategic Alliance, can be divided into areas management Alliance and scenic company layer Alliance.(2) According to the way of the Scenic Strategic Alliance, can be divided into the scenic static strategic alliances and scenic dynamic strategic alliance.(3) According to the Scenic Strategic Alliance’s members are competitive to division, can be divided into the competitive landscape of strategic alliances and strategic alliance of non-competitive areas.In addition, this is a scenic research of ChangZhuTan Cities Cluster and development trend of development and the Scenic Strategic Alliance of feasibility analysis, describes the long tan spot of the current development situation and trends, and clarified the scenic of ChangZhuTan Cities Cluster necessity of strategic alliances and implementing conditions. ChangZhuTan Cities Cluster’s spots had high-level discussion, range of smaller local Alliance, this article understand and analyze the constraints on the long tan spot strategic alliance of bottlenecks, think system, profit, the crisis of confidence in the development of alliances is important, and in constructing ChangZhuTan Cities Cluster’s the Scenic Strategic Alliance, made a series of solutions:(1) Carefully choose allies, developing core competencies.(2) Reform management mechanism, exert government functions.(3) Training of members of mutual trust, and improve the quality of the Union..(4) Perfect alliance agreement of benefits.更多还原