【作者】 张欣；

【导师】 张浩达；

【作者基本信息】 河北大学 ， 传播学， 2010， 硕士

【摘要】 20世纪末,互联网出现并迅速发展成为继报刊、广播、电视之后的一种新兴大众传播媒介。在美国,互联网信息媒体继承传统大众媒介的政治功能,同时凭借其在发展中所彰显的独特传播特点与优势,互联网政治传播分割了传统媒体的政治传播影响力。互联网的介入,使媒介在政治传播过程中扮演的角色发生变化,从作为第三方高度自主参与转变为政治传播的主体信息平台。2008年美国大选,民主党候选人巴拉克·奥巴马全面利用互联网媒体竞选总统成功,从实践的角度,显示了互联网对总统选举这一政治传播活动巨大的影响力和积极的推动作用。因而,对于互联网独特传播模式与信息传递特点等问题的研究,对了解互联网对政治传播活动的影响与作用,从而科学有效地进行政治传播或指导竞争活动都是很有意义的。本文试图在这个方面开展一些有益的探索。文章首先对大众媒介与政治传播的关系进行梳理,分析互联网作为政治传播新通道的优越性；其次论述互联网对美国总统选举的介入、呈现的特点及影响；然后以2008年奥巴马网络竞选作为案例分析,探究互联网对于政治传播在完善传播渠道和推进民主化进程等方面的意义并对互联网政治传播与美国总统选举进行分析与思考。笔者采用文献研究、案例研究与文本分析相结合的方法对这些问题展开研究,得出了一些结论,从而对互联网在政治传播活动中的作用进行了初步探讨,并提出了一些理性的思考。更多还原

【Abstract】 The Internet appeared in the late of 20th century, and it has developed rapidly into a new kind of mass media following the press, the broadcast, and the television. In the United State of America, Internet informatized media not only inherit the political functions, but also have divided the political communication influence of traditional media by unique communication characteristic and superiority. The involvement of the Internet makes the media in the process of political communication’s role change, from the high degree of autonomy as a third-party participation in political communication into the main information platform.The successful practice of Democratic presidential candidate Barack Obama’s E-campaign in 2008 U.S. presidential election, shows the Internet huge influence and positive role in promoting to political communication activities, like presidential election. Thus, for understanding the Internet’s influences and functions to the political communication, research the Internet’s unique mode of communication and characteristics of information transmission, that is meaningful to carry out scientific and effective political communication activities or direct competitive activities.In this respect, the paper tries to carry out some useful exploration. In this study, author firstly introduces the relationships of the mass media and the political communication, analyzing the superiority of the Internet as the political communication’s new channel; secondly elaborates the Internet’s involvement, characteristics presented and influences to American presidential election; lastly taking Obama’s E-Campaign in 2008 for example, explores the Internet’s role for political communication in improving communication channels and promoting democratization and so on. The author uses unified method including the literature search, the case study and the text analysis to research these questions above, gives some conclusions and puts forward some rational thinking.更多还原