【作者】 李潇；

【导师】 尹韵公；

【作者基本信息】 河北大学 ， 新闻学， 2010， 硕士

【摘要】 民营电视节目诞生十六年来(1994年第一家民营电视公司注册成立),经历了快速发展(1994-2000)、遭受挫折(2000-2003)、获得转机(2003-2005)、全面发展(2005-)的成长历程。民营电视节目的发展和繁荣,既得益于国家相关政策的逐步松动,也源自于民营电视公司勇于探新的实践,更随着我国文化体制改革不断前进。本文不仅详细剖析了民营电视节目的现状、制约发展的种种瓶颈,也对成因做了较为深入的分析,从而系统有针对性地提出了改进对策。本文认为,民营电视节目要获得突破和发展,急需民营电视制作公司锐意进取,拓宽节目制作领域,打造个性化节目,探索多种道路的经营模式,实行专业化、品牌化运作,不断打造行业同盟,构建有利的行业环境。另外,国家政策的支持和监管力度的加大,文化体制改革的不断深入,制播分离制度的实践经验,也是民营电视节目获得进一步发展的必要条件。更多还原

【Abstract】 Since the Privately-owned TV Program was born sixteen years ago (the first private television company was registered in 1994), it has experienced a process of rapid growth (1994-2000), suffered a setback (2000-2003), obtained transformation (2003-2005), and has a overall development (2005 -- ). The development and prosperity of the Privately-owned TV Program benefited from both the gradual loosening of relevant national policies and those Privately-owned TV Program companies which have the courage to explore new areas. It also develops with the reform of the cultural system in China. This paper not only revealed the status and the bottleneck of Privately-owned TV Programs, but also further analyzed the causes, which helps to propose the countermeasures. This paper argues that, to get a breakthrough and In-depth development, the Privately-owned TV Programs Companies must focus on the innovation of form and content of their TV program, make efforts on exploring various methods of sale models, and implementing modern management methodology. Building an alliance was also beneficial to their own development. In addition, the support of national policy and supervision system , the further reform of cultural system are also necessary for Privately-owned TV Programs Companies to enjoy a further development.更多还原