【作者】 张蕊；

【导师】 何振虎； 白贵；

【作者基本信息】 河北大学 ， 新闻学， 2010， 硕士

【摘要】 《走近科学》是央视科教频道的一档科普教育类节目,栏目以独特的风格和发展模式在科教频道众多的节目中得以存活和发展。栏目定位于讲述新闻热点背后的科学问题;社会生活中的推理故事,焦点、疑点、难点以及新现象的科学解释。栏目的宗旨在于对科学事件的真实记录,引发观众对科学的兴趣,引导观众走近科学,提倡用科学方法解决生活中、工作中出现的问题,传播科学知识,从而提高全民的科学水平。本文对中央电视台科教频道的《走近科学》进行剖析和解读:本论文首先从科教节目的概况开始进行梳理,对科教节目的类型特点、发展历程以及现状进行分析,解读《走近科学》栏目的性质和特征,分析了栏目受众的社会构成。通过对科教栏的发展概况进行梳理,接下来解读和分析栏目的特征和出现原因,从而对科教节目有了一个清晰的思路。科教栏目的兴起,源于社会文化的发展和受众需求的改变。一定的社会文化背景支撑了电视栏目内容的发展,电视作为社会文化的重要载体,反映了社会的需求。通过分析消费主义下社会对电视的影响,传播者观念的转变和受众观念的转变,是科教节目的不断发展变化动力。随着科教频道开播后,科教节目也不断深入发展,这种贴近生活的科学教育栏目得到观众的认可和关注。而电视媒体的不断发展,使故事化已经成为了电视专题节目运用的主要叙事手法,科教栏目也充分借鉴和利用讲故事的方式讲述科学问题,在观众听故事的过程中不知不觉传播了科学知识和信息,为受众进行现实指导和示范,无形中给受众以启迪。本文从栏目的讲故事方式发现《走近科学》对科学事件、疑难问题、奇闻异事进行解疑释惑,故事化的讲述方式和娱乐化的演播形式是栏目的一大特色,本文对此进行了重点探讨,正反两方面叙述了故事化在科教节目中的好处,以及过分故事化给科教节目带来的一些不利影响。此外,作为科教节目其根本目的还在于宣传科学思想,提倡科学方法,传播科学知识,定位于“科学”上,结合节目中出现的各种现象,对科学问题的探讨,笔者深入分析了消费社会下科教节目中对于科学的研究,在科学问题的界限和分类上进行了剖析,发现了栏目存在的一些问题,例如在对事件科学性的甄别上,对科学事件类型和度的把握上进行了批判,最后对栏目的发展完善进行了反思,提出了科教节目的发展方向和完善方式。通过这种全面、系统、深入的理性思考,希望能够引起对科教栏目的发展更为广泛的关注和重视,如何准确的做好“科学”这一栏目,并为提高科教节目的质量提供一些有益的探索更多还原

【Abstract】 "About Science" is a file channel CCTV popular science educational programs, part to the unique style and mode of development programs in science, education, large number of channels in the survival and development. Part located in the hot news about the science behind the problem; social life stories of reasoning, focus, doubts, difficulties and the new phenomenon of scientific explanation. Part of the aim of science is the true record of events led to audience interest in science, to guide the audience approached the Science, advocate using science to solve daily life, work problems, dissemination of scientific knowledge, enhance the scientific level of the whole people.This article on science and education channel CCTV "approach to science" in analysis and interpretation:In this thesis, beginning from the profile of science and education program to sort out, science and education program on the type of features, development history and current situation analysis, interpretation "approach to science" part of the nature and characteristics of the social composition of the part of the audience. Through the overview of development in science and education fields to sort out, then interpret and analyze the characteristics of columns and the emergence of reason, science and education programs and thus have a clear idea.The rise of science and education section, rooted in the social and cultural development and the audience needs to change. Support a certain social and cultural background of the TV program content development, social and cultural importance of television as a carrier, reflecting the community’s needs. By analyzing the consumerism of society under the influence of television, the concept of change and the Evangelist audience conceptual change, scientific and educational programs are evolving dynamic.After its launch, as the science channel, science and education program also continues to deepen, this close to the life science education in part by the audience’s approval and attention. The continuous development of the television media, so the story of a special television has become the main use of narrative technique, science and education section also fully learn and use storytelling about scientific problems, in the course of the audience listening to unknowingly spread the story of science knowledge and information, practical guidance for the audiences and demonstrations, virtually to the audience to enlightenment. This way of telling stories from the part of the discovery "approach to science," science events, difficulties, anecdote different things to remove doubts and misgivings about the story of the ways and forms of entertainment in the studio is part of a major feature, this paper presents a focus on, both positive and negative aspects of the story described in the scientific and educational programs of the benefits, and over the story of science and education program to bring some of the adverse effects.In addition, as the fundamental science and education program also aims to promote scientific thinking, scientific methods to promote the dissemination of scientific knowledge, defined as "science", combined with programs of various phenomena occur, the problem of science, the author in-depth analysis of the consumer society science and education program for the next scientific research, in scientific issues of boundaries and classification was analyzed and found some problems in part, for example, the screening of the scientific events, the event type and degree of scientific certainty on the criticism, and finally on the part of the development of a sound with a reflection, proposed the development of science and education programs and improve the way of direction.In this comprehensive, systematic, in-depth rational thinking, to draw on the science part of the development of broader concern and attention, how accurate do "science" of this section, and to improve the quality scientific and educational programs to provide some useful Exploration更多还原