【作者】 吴海燕；

【导师】 顾孟迪；

【作者基本信息】 上海交通大学 ， 工商管理， 2010， 硕士

【摘要】 作为国家经济基础的化工行业,除了是经济发展中不可缺少的一部分,对民生和制造业的影响也尤为重要。市场上对国外知名品牌化工产品的广泛需求,致使在全国各地都存在专门销售此类产品的代理商。这种代理商,因为没有自身的技术和品牌,必须完全依赖于提供产品的供应商。而这种没有自己产品的经营模式,势必影响到公司的经营利润和长远发展。本文研究的对象CHEMCO公司就是属于此类型的代理商公司,在中国市场上销售国外知名品牌的化工产品,所涉及的行业包括造纸和乳胶手套两大制造业。本文将会依据CHEMCO公司实际运作情况来探讨公司目前存在的问题,并在深入分析CHEMCO公司内外部发展环境的基础上提出了问题的解决方案,即公司发展战略的构建和选择。因而,在明确了公司发展战略的基本目标和原则后,运用SWOT、波士顿矩阵模型等战略分析方法和核心竞争能力及利基市场理论提出了公司发展战略,同时也给出了具体的战略实施内容和战略实施过程中的控制方法。在分析过程中,本文充分结合了CHEMCO公司的实际情况和在工商管理学习中的各种理论知识,所以文中的各种分析方法、理论和战略对化工贸易行业的发展具有重要且实际的指导意义。更多还原

【Abstract】 As part of the national economic foundation, chemical industry plays an important role not only in economic development, but also in people’s livelihood and manufacturing. The great demand for international well-known chemical product in domestic market leads to huge number of such agents throughout China. This class of agents does not have their own technology and trademark. They have to be fully dependent on suppliers of the products, which directly impacts on the company’s gross profit and long-term development. The object of study in this article, CHEMCO Company belongs to this type of agency, distributing international well-known chemical products in China market, involved in two major manufacturing which are paper and latex gloves.With discussion about existing problem faced in CHEMCO Company according to the company’s actual operating situation, and in-depth analysis of CHEMCO Company’s internal and external development environment, the solution to the problems is put forward in this article, which are company’s development strategy restructure and option. At the same time, based on the company’s development strategy on the objectives and principles, using SWOT, Boston matrix model strategic analytical methods, the future development strategy of the company is established. According to the company actual situation, core competence and niche market theory are utilized to create enterprise development strategy, besides that the particular strategic execution content and control methods for the strategy implementation are provided. During analysis, it is a combination of CHEMCO Company’s actual situation and variety of theoretical knowledge which has been studied in business administration course, so a variety of analytical methods, theories and strategies in this article could be great significant reference to the development of chemical trade.更多还原