【作者】 刘平；

【导师】 彭涛；

【作者基本信息】 华中师范大学 ， 新闻学， 2010， 硕士

【摘要】 播客是一种新媒体形式,它借助影像的形式,以互联网为载体,传播内容涵盖政治、经济、娱乐等。由于参与门槛低、传播范围广、传播速度快、形式活泼、通俗易懂等优点,播客在短短五年内获得了巨大的发展。本文选取原创播客为研究对象,以土豆网为例,从文化学的角度出发,分析其后现代主义文化特征,探寻原创播客后现代主义文化特征所面临的问题,并就这些问题提出相应的解决措施。随着市场经济发展,消费主义盛行,大众获得更多的话语权,传播的娱乐功能得到进一步凸显,文化生态发生改变,大众的自我实现需求进一步得到满足,原创播客在这种社会大环境下的一些具体的表现形式,如恶搞、山寨等,具有明显的后现代主义文化特征,而这些表现形式使播客面临着道德伦理缺失和侵犯隐私权、知识产权等方面的质疑。要使这种质疑得以消除,政府必须健全法律,实行有效的行政手段,公众需要进一步加强自律,这样才能促使原创播客走上健康良性发展的道路。更多还原

【Abstract】 Podcasting is a kind of produce of new media forms, which is in the form of a video, the internet as the carrier, whose communication content covers politics, economics, entertainment, and so on. Beacause of Low barriers to entry, spread wide, spread fast, the form of lively, easy to understand the, the podcasting in just five years got a great development. This paper selects original podcastings of’Tudou. com’as the research object, analysing original podcastings’cultural characteristics of postmodernism. The paper attempts to find some issues, and offer solutions accordingly.With the rapid development of the market economy, Prevalence of consumerism, and wide access to voice, the entertainment function of media is becoming more important, cultural ecological is changing and self-realization are metting. In the environment, manifestations of original podcasts, like jokes and copies which has the characteristics of postmodern culture, is called into question of lack of moral ethics、invasion of privacy and intellectual property rights. To make such the question to eliminate, we should establish and improve legislative and legal system, carry out effective administrative meansd and strengthen the public’s self-discipline to make the Original Podcasts have better development.更多还原