【作者】 张勇；

【导师】 杨战社；

【作者基本信息】 西安建筑科技大学 ， 管理科学与工程， 2010， 硕士

【摘要】 近年来随着国家宏观调控力度的不断加强和众多新开发商的涌入,房地产开发企业的生存压力越来越大,目前国内房地产市场所呈现出来的形势对开发商而言并不乐观,市场需求量及消费者的承受能力都是有限的,而不顾市场需求盲目开发的结果只能是房屋空置率的不断攀升,在此形势下如何不断降低开发成本以在激烈的竞争中求得生存是每个开发商都不得不面对的现实问题。房地产开发成本控制不是简单的建设实施阶段成本控制,更不仅仅为了某个阶段的费用节约,而应从项目开发的全过程、全方位的角度出发,最大限度利用有效的资源(人力、物力、财力)。从整体意义上降低项目的开发成本,从而提高房地产开发项目的经济效益,提高房地产开发成本管理的科学性。房地产开发的营运成本包括很多种,影响成本的因素有项目决策、环境因素、工期建设和组织构架等。根据现今房地产市场的形势及本人的实践经历,本文就如何在房地产开发项目的全过程使用科学的项目管理方法及完备的成本控制体系来降低开发成本的问题进行了探讨,着重研究了怎样将价值链分析理论、挣值管理方法、工作分解结构原理以及精益生产思想应用到开发项目管理中去,以实现从开发项目前期决策、设计阶段、建设阶段、销售阶段到物业管理阶段的全过程成本控制。更多还原

【Abstract】 In recent years the real estate developers are under increasing pressure as the national macro-control being strengthen and the influx of new developers ,for most of the developers the situation presented in the real estate market is not very optimistic. Because the market demand and the affordability is very limited. So if the developers build housings regardless of market demand, the result of this is very clear, the housing vacancy rates will continue to rise. How to reduce development costs to survive in such fierce competition is a important problem that every developer have to face.Real estate development cost control is not the simple construction stages of cost control, and more than the cost saving for a stage, and should consider the whole project development, all-round Angle, make the use of the effective resources (human, material and financial resources) maximum. From the overall sense of the project cost reduced so as to improve the economic benefit of real estate development project cost management, real estate development, improve the scientific. The real estate development of operating costs include a variety of factors, influencing factors and environmental project decision-making period, construction and organizational structure, etc.According to today’s real estate market situation and my practical experience, this paper mainly discuss how to reduce the develop costs by using scientific project management methods and cost control system in the whole process of real estate development. Focused on how to make use of the value chain analysis theory, earned value management methods, work breakdown structures and lean production ideas in the project management to control the costs from pre-decision-making stage, design stage, construction stage, sales stage to property management stage.更多还原