【作者】 王英明；

【导师】 张晓晶；

【作者基本信息】 吉林大学 ， 设计艺术学， 2010， 硕士

【摘要】 本文从继承和发扬中华五千年优秀的传统文化为出发点,让中国传统文化元素与现代包装设计设计理念巧妙的融合在一起,创作出具有完美的艺术表现力,具有鲜明中国传统文化特色的现代产品包装设计成为了一个新的研究课题。本文从多方面多角度对中国传统文化元素与中国现代产品包装艺术这一课题进行了研究,第一章是绪论部分,主要是讲解课题研究的概况、研究方向和途径,课题研究的社会与理论意义；第二章是现代包装设计与中国传统文化的内涵与联系,主要分析了现代包装设计发展与中国传统文化元素相辅相成的必要性,现代包装设计以及传统文化元素改革创新的必然性；第三章是现代包装设计应用中国传统文化元素的原则和趋势,着重分析了中国传统元素的本土性与国际性；第四章是中国传统文化元素在现代包装设计中的运用拓展分析,从包装材料的应用,图案的选择,色彩的组织等方面具体进行实际运用拓展分析,全面具体的了解实际使用中的各种情况；最后一章是课题的结论,为此次课题的研究划上一个圆满的句号。更多还原

【Abstract】 As our society is making more progress that the commercial culture and art has got rapid development in the whole world,and the product packaging design which has been overlooked for many years are getting more and more attentions in recent years by the enhancement and development of the peoples aesthetic sense and aesthetic taste. Every country has its own culture because of their geographical and cultural differences in the accumulation.our ancestors had left a lot of traditional cultural heritage to us,and it became a new research that how to inherit and develop the Chinese traditional culture so that the traditional Chinese cultural elements and modern packaging design could settle down in the millennium and could creating a more perfect with distinct traditional Chinese culture characteristics of modern product packaging.would make research from various angles of the elements of traditional Chinese culture and Chinese contemporary art of the subject product packaging In this paper,the first chapter is the introduction part, and explain the research is mainly an overview of research directions and approaches, the research of social and theoretical significance; and the second chapter is mainly about the contents and relationship of modern packaging design and Chinese traditional culture, the main analysis of the modern packaging design and development of traditional Chinese cultural elements and the need to complement each other, modern packaging design, as well as traditional cultural elements of the necessity of reform and innovation; the third chapter is about the trends of modern Packaging Design and Application of the principles of traditional Chinese cultural elements, focusing on analysis of traditional Chinese elements of local and international nature; the fourth chapter is about the expand the use of analysis of modern traditional Chinese cultural elements in packaging design, from the application of packaging materials, pattern choice, the traditional colors of the organization, etc. to expand the use of specific practical analysis of specific and comprehensive understanding of traditional cultural elements in the practical application in various situations; the last chapter is the conclusions of the subject for the research projects.更多还原