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从目的论视角研究电力企业对外宣传资料的翻译

Translation Study of Publicity Materials of Power Industry Enterprises from the Perspective of Skopostheorie

【作者】 刘艳

【导师】 李新;

【作者基本信息】 华北电力大学(北京) , 英语语言文学, 2010, 硕士

【摘要】 本文以费米尔目的论为指导,采用描述性翻译学研究方法,试图从一个新的视角研究电力企业对外宣传资料的翻译。论文采用描述和比较的研究模式对搜集的语料进行分析,对比研究从风格常规、总体常规和文化常规等方面展开,找出它们之间的差异与英译文本所存在的错误和问题,并归结出最佳翻译策略。最后,就如何提高译者素质和水平提出了一些建议。通过以上研究证实,目的论在翻译实践中的实用价值与合理性,有助于电力企业对外宣传达到最大的正效应。

【Abstract】 Under the guidance of Skopostheorie, the thesis has done a study of power industry publicity material translation by adopting the methodology of Descriptive Translation Studies. The thesis seeks to open a new perspective for the translation of such materials. It applies a comparative analytical case-study method to find the problems in the process of translation. A comparative study is made from the aspects of genre conventions, style conventions and culture conventions to find out the existing problems and differences between them, and the optimal translation strategy on publicity materials of power industry enterprises. At last, the thesis makes some suggestions on how to improve the overall abilities on the translators. Through the study, the thesis has proved the utility and rationality in translation practice, and redounds to achieve the maximum positive publicity effect. Thus, it will render a better service to power industry enterprises.

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