【作者】 郭劲松；

【导师】 朱庆华；

【作者基本信息】 大连理工大学 ， 工商管理， 2009， 硕士

【摘要】 随着世界经济一体化程度的不断深入,国际化问题成为经济、管理等学科领域的讨论热点之一。中国的企业为了能够谋求更好的发展战略,必须明确自身所处的国际化发展状态。系统地、全面地评价企业国际化发展状态,对企业发展战略研究和企业国际化经营管理实践都具有重要的理论价值和实践意义。面对经济全球化,中油辽河工程有限公司(LPE)的国际化发展面临新的挑战。本文首先研究了公司面临的国际、国内环境及公司的内部环境,在此基础上采用SWOT分析法,分析了公司的核心竞争力。其次,对中油辽河国际化经营现状和存在的问题,进行了成因剖析。然后,有针对性地提出了中油辽河国际化发展战略的基本思路,即:按照渐进性、分步发展原则,制定公司的国际化发展战略,各阶段应采用不同的策略并提供相应的组织保障。最后,提出了顺利实施国际化发展战略所必备的主要保证措施。全文分为五章:第一章绪论部分提出了对LPE国际化发展战略进行研究的背景、意义和总体研究思路,并对基本概念进行了界定,理论综述部分从国际工程企业战略经营理论和中国企业国际化战略两方面对企业战略理论进行了回顾;第二章从宏观角度和微观角度分析了中油辽河工程有限公司所处的外部环境;第三章对中油辽河工程有限公司的内部环境进行了分析;第四章在SWOT分析基础上,对中油辽河工程有限公司国际化成长的战略目标、战略体系、战略选择和战略模式做了展开研究;第五章对中油辽河工程有限公司的国际化发展战略的实施与保障措施进行了介绍,最终形成了一个理论框架并对今后的国际化发展战略提出了几条战略启示与战略建议。更多还原

【Abstract】 With the Economic globalization, internationalization has become a key issue in the areas of economics and management. In order to get a healthy international growth, Chinese companies have to identify their internationalization status .As a result, a systematic and dynamic method to evaluate the status is important for a company to develop its international strategy and practice.Due to the economic globalization, the Liaohe Petroleum Engineering (LPE) is now confronting new development challenges. Firstly, this thesis studies the international, national and internal environment faced by the LPE, on basis of which the core competitiveness of LPE is analyzed by using the analysis method of SWOT. Secondly, the thesis analyzes the present situation and problems in the LPE. Thirdly, an outline regarding the internationalization development strategy in the LPE is drafted .Then a fundamental way is proposed in accordance with LPE’s international development strategy, that is, the strategy must be designed gradually and different measures are to be taken in different stages. Lastly, some major measures are suggested that should be taken to guarantee the successful implementation of the international development strategy.This thesis is divided into five chapters. The first chapter introduces the research background, the research value and the general research methods of the internationalization strategies of LPE. It then defines basic concepts, and reviews the strategic theories of enterprises from internationalization strategies and growth strategies. The second chapter introduces the external environment from the view of macro and micro environment. The third chapter studies on the internal environment of LPE. The fourth chapter develops the strategic goals, a strategic system, strategic choices and strategic modes based on SWOT analysis. The last chapter puts forward the implementation measures, and in the end establishes a theoretical outline.更多还原