【作者】 布阳；

【导师】 吕尚彬；

【作者基本信息】 华中农业大学 ， 社会学， 2008， 硕士

【摘要】 本研究以湖北省随州市曾都区的Y乡村为典型个案,综合运用个案访谈法和问卷调查法收集资料,系统描述了在中国乡村由传统社会向现代社会转型的时代背景下乡村信息传播路径选择的现状,具体分析了乡村信息传播的具体形式和内容,探讨了乡村信息传播路径形成的条件、运行环境和变化趋势,并解释了信息传播的这种路径选择对乡村现代化的推动作用。通过研究发现:人际传播、大众传播和组织传播是当下乡村的信息传播的具体形式和主要内容。虽然人际传播在信息传播中仍然占据着重要地位,但是转型期中国乡村的信息传播路径产生了新的变化趋势。这种趋势表现为由人际传播为主向组织传播为主转变;乡村内传播为主向乡村内外传播结合为主转变;由单一传播为主向多元传播为主转变。研究还发现,良性的信息传播路径对农业经济的科技化、产业化有着积极的推动作用;顺畅的信息传播渠道在对农民政治观念的塑造方面有其独特的作用和效果;信息传播路径在改变农民生活方式、培养其公民意识和解构乡村社会结构等方面对乡村社会转型产生着积极的影响。如果把信息传播路径看作是一个不断更新的过程,那么传统乡村向现代化乡村转型也是一个动态的过程,两者相互影响,在互动中共存。一方面:先进的信息凭借其特有的传播路径推动着传统乡村的转型;另一方面,传统乡村的转型也极大地影响着信息传播路径的变化和重塑。更多还原

【Abstract】 By use of Y village in Zengdu District in Suizhou City of Hubei Province as a typical case, this study, which collects materials through questionnaire surveys method and in-dept interviews, systematically describes the current status of village information dissemination mechanism in the background of transition in rural China from traditional society to modern society, analyzes the concrete form and content of transmission mechanism of the rural culture, and examines the formation of conditions and operating environment as well as trends and changes of rural culture transmission mechanism, at last it explains the role of mechanisms information transmission in promoting rural modernization.Through research the study finds: human-to-human transmission, the mass transmission and organizational transmission are concrete contents and main forms of village information dissemination mechanism, although interpersonal communication in the information transmission is still occupying an important position, the transition period of China’s rural information communication mechanisms has a new trend, that mainly includes: change from interpersonal communication to the organizational transmission; change from transmission mainly in villages to transmission outside villages ; change from single to multiple transmission. The study also finds that healthy information transmission mechanism has a positive role in promoting the agriinformation economy into science and industrialization; smooth information transmission has its unique methods and results in the shaping farmers’ political ideas; information dissemination mechanism peasant also has positive impact on changing peasants’ way of life and developing their civic awareness as also as deconstructing rural social construct.If we look information transmission mechanism as a constant updating process, the traditional rural modernization rural transformation can be a dynamic process, and the two influence mutually in the interaction of coexistence. On the one hand, an advanced culture promotes the spread of transformation of traditional rural with its unique mechanism; On the other hand, the transformation of traditional rural areas has a tremendous impact on the changes and remodeling of information transmission mechanism. We emphasize that the information dissemination mechanisms play an active role in the construction of modern and traditional farmers in rural areas to the modern transformation of the rural areas, but we can’t exaggerated the role of information transmission or even ignore, denied that the current rural culture spreads some disharmony, and the negative contents.更多还原