【作者】 沈政；

【导师】 芦平生；

【作者基本信息】 西北师范大学 ， 体育教育训练学， 2009， 硕士

【摘要】 九五《全民健身计划纲要》的计划和实施,标志着我国最高决策对我过体育本质功能的战略定位、审议、和颁布实施了我过体育的根本目的是“国家发展体育事业,开展群众性体育活动,提高全民族身体的素质”。当今体育的发展是多元化的,同时加入时代的元素会创造出不同的感受和价值,比如和娱乐相结合会创造出巨大的经济价值,和时尚相结合就会创造出长期平衡的发展潜力。在长春市健身俱乐部的经营中,由于越来越多竞争者的涌入,使健身娱乐市场的市场空间逐渐缩小,经营者将低价格高品质作为主要竞争手段,而高品质主要是从健身俱乐部的设施和健身环境的投资来决定的,因此对于经营者来说,无序的价格战使收益越来越少资金的压力越来越重,最终成为失去市场并失败主要原因。商业市场有一个不变的定律:任何企业或品牌,如果放弃创新就等于是放弃了市场,这是个不争的事实。因为健身俱乐部的经营项目的4\5类属于体操运动类目中,所以通过发展体操运动的精神进行创新是健身俱乐部经营的突破,将精神层作为教练员团队文化的核心,使健身俱乐部中的体操发扬竞技体操的精神,形成物质层和精神层的基础,并建立创新是发展的生命,形成你无我有,你有我精,你精我绝的创新理念,充分体现教练员团队的创新精神,将这种创新精神作为健身俱乐部经营的核心竞争力发展,为健身俱乐部的长期经营提供基础保障。因此,对于体操运动本身和体操文化的身日研究是健身俱乐部获得核心力并保持长期优势的重要因素。大众体育有着十分重要的地位,而健身俱乐部的发展和经营以及目标市场,也是针对大众体育,是推动群众体育发展的主要力量之一。根据这一特性,将社区体育市场视为健身俱乐部经营中目标市场——蓝海,为社区配备健身指导员或培训健身指导员,推动社区体育发展的同时占领社区体育市场,并扩大市场占有率。同时,因为社区属于服务性组织结构,因此资金问题是制约其进入社区体育市场的瓶颈,因此,运用1P理论寻找第三方企业分摊成本,在为第三方企业带来效益的同时帮助自己解决自己问题,使健身俱乐部能够突破瓶颈束缚实现共赢和对社区市场的成功进入。并且,通过六西格玛质量成本管理对服务质量进行定位和测量,严格运用科学的方法管理和评估服务质量,为健身俱乐部能够有效实施战略提供综合性保障,而在这个过程中根据过程的标准来评估现有的核心优势和能力,找出差距。评估过程需要开发流程数据收集计划,通过大量对流程数据的收集确定缺陷因素和度量的标准,然后找出造成这些缺陷的所有可能的原因,从而实现进一步的整合并提升核心竞争力。把科学管理和战略为保障,开辟新市场,为健身俱乐部的经营实现长期稳定增长并整合前文中所阐述的理论提供了坚实的基础。更多还原

【Abstract】 Ninth Five-Year Plan, "National Fitness Program" and the implementation of the plan, China’s highest decision-making nature of the sports I have the strategic positioning function to consider, and I have been promulgated and implemented the fundamental purpose of sport is "the national sports development, to carry out mass sports activities, improve the quality of the whole nation body. " The development of sports in today’s diversified and at the same time adding elements of the times will create different feelings and values, for example, and entertainment will create a huge economic value, and fashion will create a combination of the development potential of long-term balance. Changchun City in the operation of a health club, because of the influx of more and more competitors,Fitness entertainment market so that the market is gradually shrinking, the operator of high-quality low-price competition as the main means of high-quality mainly from the health club and fitness facilities to determine the investment environment, and therefore for the operator, the disorder The price war less and less revenue is growing pressure on the funds, the loss of market and eventually become the main reason of failure. The commercial market there is a immutable law: Any business or brand, if the innovation would be tantamount to giving up the market to give up, this is an indisputable fact. Because the health club operators projects 4 \ 5 Class Category is gymnastics, so through the development of gymnastics in the spirit of innovation is a breakthrough in health club operator, will the spirit of the cultural layer as the core of the team coaches, so that in the health club gymnastics gymnastics promote the spirit, the spirit of the formation of material layers and layers of foundation, and the establishment of innovation is the development of life, I have a form you do not, do you have I am fine, you fine I never innovative concept,Fully reflects the innovative spirit of the team coaches will be this spirit of innovation as a health club operated by the development of core competencies for health club operators to provide the basis for long-term protection. Therefore, gymnastics and gymnastics own body on the culture of research is the core of our health club to obtain and maintain an important factor in long-term advantages.The public has a very important position in sports, and health club as well as the development and operation of the target market, but also for the public sports, mass sports is to promote the development of one of the main forces. According to the characteristics of the community as a sports market in the health club business target market - blue ocean, for the community with a fitness instructor or fitness instructor training, and promote community sports development of the occupation of community sports market, and expand market share. At the same time, because the community is the organizational structure of the service, it is the constraints of its funding into the community-based sports marketing bottlenecks, therefore, the use of third-party enterprise search 1P theoretical cost-sharing,Third-party companies for the benefit at the same time help themselves to solve their own problems so that a health club can be a win-win situation to achieve breakthroughs in bottleneck constraints and the success of the community to enter the market. In addition, the cost of the adoption of Six Sigma quality management of service quality positioning and measurement, strict application of scientific methods to manage and assess the quality of service, health club for the effective implementation of the strategy to provide comprehensive protection, and in the process in accordance with the standards process to assess the current Some of the core strengths and capabilities, identify gaps. Assessment process will need to develop a process of data collection plan, a large number of processes to identify deficiencies in data collection andStandard metric, and then find out the cause of these defects in all the possible reasons, in order to achieve further integration and to raise the core competitiveness. The scientific management and strategies for the protection and open up new markets for health club operators and long-term stable growth in the earlier integration of the theory to provide a solid foundation.更多还原